Turbine's MMO Dungeons and Dragons Online has been around since 2006, but recently enjoyed a sudden huge spike in players. Thousands more people are playing, including our own Shawn at our readers behest. This skyrocketing popularity probably isn't a mystery or a surprise to you -- Dungeons and Dragons Online announced back in June that they were going free-to-play, and the response seemed to be overwhelmingly positive.

Executive Producer Fernando Paiz said that subscriptions have gone up 40% since the game went f2p. "All aspects of our business are growing. Hundreds of thousands of new players in the world are playing for free, with a very high percentage using the store." The topic of microtransactions is a hot one, but there is apparently something to be said for an a la carte menu when it comes to gaming. Offering the game free has given quite a few people the chance to check it out when they wouldn't have before, and in the case of DDO people are liking what they see enough to stick around.

This article was originally published on Massively.