Mamiya's DM22 is a medium format digital camera for the Walmart type at sub-$10k pricepoint

It can't be easy being the cost-cutter in a game as insanely expensive as digital medium format cameras, but after teaming up with Phase One for a $5990 medium format shooter (without lens), Mamiya is taking its own crack at the market with the $9,995 DM22. It comes with a Mamiya 80mm f/2.8 D Series lens, has a 22 megapixel sensor and can pump images straight out over FireWire if you think your RAW files are too good for a lowly CompactFlash card. It's also being introduced with a $14,990 sibling, the DM28, which has a 28 megapixel sensor and handles higher ISO shots.

[Via Gear Diary]