The UK pre-order price is even discounted a bit to £164.99 (roughly $270) -- the same bundle in boring old white normally retails for £179.99. (The black and white bundles are priced the same, at €209.99, elsewhere in Europe.) The white bundle, however, includes your choice of two additional games -- a small sacrifice for that spooky black coating, we say.
As for you importers, we suppose this could be the ideal time to pursue a PAL model, if you simply can't wait for the black system to be announced for North America. Then again, in doing so, you'll also have to import all of your games. Patience.