For a cool $25, players can change the race (provided that race is in the same faction -- changing that costs extra!), gender, appearance and name of their character. We realize there's a number of people who wouldn't mind freshening up their old avatar, but why not just start a new character for free? Seriously, you haven't sunk that much time into your current level 80 Rogue, have you? Oh, you have? 2,800 hours, you say? That's ... that's actually really depressing. We're depressed by that.