This wasn't due to the light swearing featured in the video, but rather, because of the name of the PSA's sponsor: Fight Against Grenade Spam, which, when acronym-ized, spells out an offensive slur. Following the inevitable backlash which occurred when the gaming community realized the slur's inclusion, Infinity Ward community manager Robert Bowling responded by Tweeting, "I think the core gag is great, the end is a bit too far from the intent of the joke & can appreciate the concerns. Pulled." True to his word, the video was soon yanked from the developer's YouTube channel.
The complaints from those who viewed the offending ad were two-fold: First, they didn't like that the slur (even in its spelled-out state) was used at all. However, the bigger complaint seemed to be that Infinity Ward was catering to the sensibilities of the foul, hateful underbelly of the online gaming community. What did you think of the video, dear readers? Let us know in the comments section, but please -- keep it civil.
- Key specs
- Game format Optical disc, Downloadable
- Online features Multiplayer, Voice chat, Video chat, Store
- Drive capacity 4 GB
- Controller type Wired, Wireless
- Motion controls Camera / optical
- Video outputs Component, HDMI (v1.4)
- Weight 10.9 lb
- Released 2010-08-03
Sony PlayStation 3 (late 2012)
Microsoft Xbox One