http://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/ Engadget Comments for Second Verizon DROID commercial stealth attacks America http://www.engadget.com/media/feedlogo.gif http://www.engadget.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/http://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/http://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/Nov 3rd 2009 8:56PMhttp://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/http://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/Nov 3rd 2009 9:01PMhttp://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/http://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/]]>Nov 3rd 2009 9:10PMhttp://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/http://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/Nov 3rd 2009 9:12PMhttp://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/http://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/Nov 3rd 2009 9:28PMhttp://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/http://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/And why should you not take a call while using data? CDMA may not support voice and data simultaneously, but so what? The only ways you can do both simultaneously on any phone is by using a headset or speakerphone to talk. I doubt many people do that on a regular basis. When the call comes in, it will pause whatever you're doing and when the call ends it will be as if nothing happened. The only thing I can think of that would require a contant connection on a phone is streaming video. You would have to pause video while on the phone anyway, unless you're just a rude person. I'm not even sure this is an issue at all. I've gotten IM alerts while on a call, which requires data. Is it only CDMA that has the limitation or does it apply to EVDO as well? Verizon's entire network has EVDO coverage, so how often would you be using 1x for data? If I'm off base, please correct me. I didn't double-check my facts, so I'm going off my memory here.]]>Nov 3rd 2009 10:01PMhttp://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/http://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/
I don't know anything about how data/voice on VZW works, but if you really can't use data and voice at the same time then imagine this: You're using your new fancy DROID for GPS directions while driving. Google is happily sending you maps and directions over 3G (I think that's how it works) and you want to take an important call (on speakerphone, of course, so you can still know where you're going). Whoops, there goes your directions! Better hang up quick :)

I also don't know what I'm talking about mostly so that could be completely untrue.]]>Nov 3rd 2009 10:17PMhttp://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/http://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/
The Google Navigation app actually caches part of the data, so you would not be completely screwed. I am guessing that it would also start showing the turn-by turn directions again as soon as the call ends, assuming you have coverage still.]]>Nov 3rd 2009 10:28PMhttp://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/http://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/
That's fine, because I physically can't to both, and I wont allow myself to become a big enough d-bag to walk around with an earpiece in and my phone out]]>Nov 3rd 2009 11:07PMhttp://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/http://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/Nov 4th 2009 3:23AMhttp://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/http://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/
If it's anything like all the other nav app's i've used, once it finds your route, it technically doesn't need data connection. All the data would be used for would be:

1) to download satellite or road maps (otherwise it would just be your route line on a blank screen, not showing any streets/etc)

2) if you are a dummy and made a wrong turn (or like in the review, wanted you to turn left on a one-way going right), therefore causing it to jump out to the web and cache your turn by turn directions again for the new route

at any rate. I'm excited to see Verizon/Google step up the game with both their phone/os, and their marketing.

It's a crazy time in cellphone land, and I'm happy to be here :)]]>Nov 4th 2009 11:15AMhttp://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/http://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/Nov 4th 2009 11:16AMhttp://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/http://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/
It WAS a two way street, but local law forbid turning left. (likely because of accidents/blind spots/etc.)]]>Nov 4th 2009 12:16PMhttp://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/http://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/Nov 3rd 2009 8:56PMhttp://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/http://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/Nov 3rd 2009 9:02PMhttp://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/http://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/Nov 3rd 2009 9:03PMhttp://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/http://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/Nov 3rd 2009 9:06PMhttp://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/http://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/
All the kids, MBAs and Apple-centric nerds get it and that's who Verizon is targeting.

It is truly creating some hype that's one thing.]]>Nov 3rd 2009 9:21PMhttp://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/http://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/
this is called buzz marketing, where they do something that doesnt really relate to the product per say, but it gets people talking about something that may make it more relative in a culture as a corporation, or just get people "buzzed", and then later introduce a product with the culture relevance that they have gathered

but i guess by uploading it on youtube.... they kinda mixed the two.]]>Nov 3rd 2009 10:45PMhttp://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/http://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/> "It's called viral marketing.... All the kids, MBAs and Apple-centric nerds get it and that's who Verizon is targeting. It is truly creating some hype that's one thing."

And here are Apple's ads before they launched the iPhone. Remember these? Simple and extremely effective. Even if you hate Apple... you have to admit that they knew how to show off their upcoming product: "This is your music... this is your e-mail... this is the web... and this is a call."

http://www.youtube.com/watch?v=6lZMr-ZfoE4

Why did the original iPhone sell millions in the first month? Because REGULAR PEOPLE knew what the hell it was! Most people don't read gadget websites to learn about the DROID...

Seriously... the DROID drops in 4 days... and these ads are terrible! Come on Verizon! There have been 3 iPhone launches in 3 years... you gotta compete better than this. You wanna be better? Show us! Ads and consumer awareness are key. Alien invasions are not...

These DROID ads remind me of the creepy dead girl talking about the Palm Pre. WTF? Stop with the cryptic commercials and show the damn phone!]]>Nov 3rd 2009 10:53PMhttp://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/http://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/
At least in the Apple teaser ads (e.g. 1984 Macintosh ad) there's some indication of what the product is. If Verizon does significant ad buys using this commercial, someone in marketing needs to be fired.]]>Nov 3rd 2009 11:41PMhttp://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/http://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/Marketing Major detected. Who cares about the advertisements or popularity of their cellphone once they already have the phone in hand?]]>Nov 4th 2009 12:01AMhttp://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/http://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/Nov 4th 2009 12:49AMhttp://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/http://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/> "Marketing Major detected. Who cares about the advertisements or popularity of their cellphone once they already have the phone in hand?"

I linked to the original iPhone ads that said "Coming June 29" and they clearly showed the iPhone and what it can do. And even today Apple still runs the same types of ads for the iPhone... because they want to continue to sell more.

My point is... if you're Motorola and/or Verizon... and you've got the newest and hottest phone... you might wanna show the phone before launch. I hope for them they create better ads after launch. The Palm Pre ads are still crap...

I was a Communications major with a minor in Computer Science. But I'm also a consumer who knows what commercials are trying to sell. I know what the DROID is already... but I don't think the 2 ads for the DROID were any good at all... or even mentioned that it was a phone.

So... who cares about the advertisements or popularity of their cellphone once they already have the phone in hand? Well... right now ZERO Droids have been sold... so we're not even at that stage yet. But I thought Verizon would have done a better job in the days leading up to the launch.]]>Nov 4th 2009 4:01AMhttp://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/http://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/Nov 3rd 2009 8:57PMhttp://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/http://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/]]>Nov 3rd 2009 9:13PMhttp://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/http://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/Nov 3rd 2009 9:22PMhttp://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/http://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/
The first commercial I can recall that tried that strategy was Mitsubishi, with their Infiniti ads. I seem to remember that it backfired on them pretty badly, as no one cared enough to find out what the hell they were trying to sell.

You could be referring to Apple's 1984 ad, but that worked out pretty well for them. As did the "Think different." campaign. ]]>Nov 3rd 2009 9:30PMhttp://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/http://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/
I think these ads are very clever, the Droid won't be very interesting to normal users, but geeks/nerds... though I'm wondering if those actually watch ads (hm... though they reach them through YouTube) and if there is a single gadget geek that doesn't know of the Droid yet.]]>Nov 3rd 2009 9:35PMhttp://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/http://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/Nov 3rd 2009 9:47PMhttp://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/http://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/Nov 3rd 2009 10:04PMhttp://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/http://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/
one problem... Nissan makes infiniti]]>Nov 3rd 2009 10:56PMhttp://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/http://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/Nov 3rd 2009 11:47PMhttp://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/http://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/Nov 3rd 2009 11:59PMhttp://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/http://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/> "I'm going to sound like some weird fanboi, but didn't apple do that first? I'm seriously asking."

Apple has had some weird commercials over the years... but the original iPhone ads were not complicated commercials that you needed to decode. They showed the iPhone, showed what it can do, said it was a PHONE.. and then said you can buy one on June 29.

http://www.youtube.com/watch?v=6lZMr-ZfoE4

Apple made simple and extremely effective ads for their first iPhone... but Verizon decides to make cryptic ads for their first DROID?]]>Nov 4th 2009 4:16AMhttp://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/http://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/Nov 3rd 2009 8:57PMhttp://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/http://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/Nov 3rd 2009 8:58PMhttp://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/http://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/Nov 3rd 2009 9:02PMhttp://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/http://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/Nov 3rd 2009 8:57PMhttp://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/http://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/Nov 3rd 2009 8:58PMhttp://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/http://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/Nov 3rd 2009 9:03PMhttp://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/http://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/
Wow, I'd love (hate?) to see your reaction to Transformers: Revenge of the Fallen.

Worst movie I've ever seen, BTW.]]>Nov 3rd 2009 10:20PMhttp://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/http://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/Nov 3rd 2009 8:58PMhttp://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/http://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/Nov 3rd 2009 10:39PMhttp://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/http://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/Nov 3rd 2009 8:58PMhttp://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/http://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/Nov 3rd 2009 9:15PMhttp://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/http://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/
Waste of money: yes.
On order of a Apple rock-n-rock U2 vertigo, silhouette commercial: yes.]]>Nov 3rd 2009 9:25PMhttp://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/http://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/Nov 3rd 2009 8:59PMhttp://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/http://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/Nov 3rd 2009 8:59PMhttp://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/http://www.engadget.com/2009/11/03/second-verizon-droid-commercial-stealth-attacks-america/Nov 3rd 2009 9:05PM