In fact, the CEO called Guitar Hero the year's "#1 best-selling third-party franchise in North America and Europe" through September, claiming that U.S. sales of music games increased 72 percent year over year in September. Last year's big-band-box edition, World Tour, and Call of Duty: World at War combined for total, world domination, becoming this year's "#1 and #2 best-selling third-party titles" in North America and Europe through September, according to Activision. Additionally, World at War DLC map pack sales continued to climb last quarter and have now surpassed 7.5 million purchases.
Needless to say, the publisher is not backing off of its prior financial outlook. Activision anticipates annual net revenues of $4.5 billion (on a non-GAAP basis) at the close of the year. Did you remember to feign surprise?