Despite outrageous day one sales projections
for Modern Warfare 2
and the impending release of New Super Mario Bros. Wii
, The ESA was still left wondering whether or not folks are still interested in giving and receiving video games over this holiday season. So the game industry's lobbying group conducted a survey, which found that "42 percent of American adults plan to give or hope to receive a computer or video game this holiday season." Furthermore, another 52 percent think of games as a cost-effective form of entertainment for the whole family.
Perhaps the most notable result of the survey was a 31 percent increase from 2007 (to 47 percent) for respondents intending on gifting a woman with a game. We're betting that at least 50 percent of the women receiving a game as a gift would prefer either a different gift or a more thoughtful partner.