http://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/ Engadget Comments for http://www.engadget.com/media/feedlogo.gif http://www.engadget.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/http://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/http://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/Nov 24th 2009 8:42PMhttp://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/http://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/It's nice but too complex for anyone except tech-nerds with nothing but spare time on their hands and a love for unfathomable devices. Look for very low sales on this device. Anything nerds love, average consumers hate. Most five-year olds will never be able to figure that UI out.]]>Nov 24th 2009 9:06PMhttp://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/http://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/Nov 24th 2009 9:19PMhttp://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/http://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/Nov 24th 2009 9:25PMhttp://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/http://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/News Flash! A GUI is just that! A GUI! It's the underlying OS and technology that is important and how they well they work in synergy to provide the best experience, I don't understand why there is this idea that gadget hounds and soccer moms can't use the same device. It would be cool to have an OS open and flexible enough so that u can change the entire user experience just like on desktop linux distros. How bout this? "home screens" that are different UI's entirely. One home screen changes the entire UI to soccer mom "iPhone-ish" status and the other turns into Power user 1337 mode. There! problem solved. Now I can get my bleeding edge tech without compromising ease of use or getting crippled or sub standard features.]]>Nov 24th 2009 10:25PMhttp://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/http://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/Nov 24th 2009 10:28PMhttp://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/http://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/
Example 2. Nerds use Google => normal people use Google.

Of course, this isn't always true (pen protectors have yet to catch on), but don't be so quick to bash all things nerdy.]]>Nov 24th 2009 11:21PMhttp://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/http://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/Nov 25th 2009 12:50AMhttp://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/http://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/That actually just looks like something you can install if you run a jailbroken iPhone.]]>Nov 25th 2009 1:34AMhttp://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/http://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/
I think it is fair to say that the GUI itself is very important since it will be your primary interface with the device and bad interface design will certainly hamper use. At this time I can't tell whether this device has a good or bad interface since the videos don't seem to be working.

"False. Nerd adoption often drives "average consumer" adoption."

You are kidding, right? Or is this really the "Year of the Linux Desktop" that we've been hearing so much about? Nerds have an inflated opinion of themselves.]]>Nov 25th 2009 3:34AMhttp://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/http://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/#2 Regular people used to use AOL. Only a nerd would type in http://www.something.com when it was much easier to type in an AOL keyword. Guess who won?]]>Nov 25th 2009 4:23AMhttp://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/http://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/Nov 25th 2009 4:26AMhttp://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/http://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/Nov 25th 2009 4:44AMhttp://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/http://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/Oh and this device DOES NOT adjust to your. Just like any other device you have to adjust to it and there is no way around that. The point is to make something SEEM natural and easy to learn. Anyway the bottom line is this seems like a mod for Android and actually I am offending Android with that statement. ]]>Nov 25th 2009 8:39AMhttp://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/http://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/Nov 24th 2009 8:43PMhttp://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/http://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/Nov 24th 2009 8:44PMhttp://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/http://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/Nov 24th 2009 8:45PMhttp://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/http://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/Nov 24th 2009 9:41PMhttp://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/http://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/Nov 25th 2009 6:40AMhttp://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/http://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/Nov 25th 2009 4:50PMhttp://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/http://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/
Look at the players in the market right now, the only ones that have been successful have been at it for 20 years. Nokia, Microsoft, RIM, Palm, Google and Apple.

There are no start ups in that list. Building a device, a platform, an ecosystem, etc. is extremely difficult, and I really don't think there is any room for anybody to penetrate here. We already have three mature linux-based operating systems.]]>Nov 24th 2009 8:45PMhttp://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/http://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/
Why do companies really want to have their own OS? Didn't we try this once, already?]]>Nov 24th 2009 8:51PMhttp://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/http://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/knowing that it's based on linux is also encouraging.]]>Nov 24th 2009 8:56PMhttp://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/http://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/Nov 24th 2009 8:57PMhttp://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/http://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/Well its clearly not vaporware.
And Nokia, Microsoft and RIM have been doing this the longest and they can't even make a decent mobile O/S. Google came out of nowhere and made something awesome in a few years time.
Apple did the same thing. Not a startup, but they were new to the mobile arena and rocked it.
I personally have felt like *I* could make a better phone than most of the people out there doing it today, because how many phones come out that *still* don't have a 3.5mm headphone jack or that use a resistive screen? I read so many reviews on engadget that I KNOW what people like us want. I would not be surprised if someone new came in with a passion like us gadget freaks and made something awesome.
-Taylor]]>Nov 24th 2009 9:02PMhttp://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/http://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/Nov 24th 2009 9:17PMhttp://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/http://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/
Look how big HTC is now. They got something right, all they had to do was get their foot in the door.]]>Nov 24th 2009 9:57PMhttp://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/http://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/Nov 24th 2009 10:08PMhttp://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/http://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/Nov 24th 2009 10:20PMhttp://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/http://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/Nov 24th 2009 11:12PMhttp://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/http://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/
It's obviously a new phone platform, but nothing is guaranteed anymore if you ask me. Look at the iPhone, the newcomer blasted away everyone. And there were quite a few who predicted failure for the iPhone. Similar situation with Android, enough people like it so that it now has a good foothold and will likely continue.

This new phone could be a serious contender, you never know.]]>Nov 25th 2009 12:51AMhttp://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/http://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/I think he means back in the day when Sergey Brin and Larry Page started Google from their garage.]]>Nov 25th 2009 5:26AMhttp://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/http://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/@Eternity
I remember we were Alpha testing Search 20 years ago before the Internet as we know it existed. It was some crazy ahead of it's time technology. We used printed diagrams and would put our search queries in the mailbox and then get the results by mail. I'll show you some top secret photos we took:
http://img694.imageshack.us/img694/1769/cardm.jpg
http://img694.imageshack.us/img694/83/gisinreallife737409.jpg
This is where we picked up the habit of keeping everything we do in "beta" forever.]]>Nov 25th 2009 5:36AMhttp://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/http://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/Nov 26th 2009 2:53AMhttp://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/http://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/Nov 24th 2009 8:46PMhttp://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/http://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/It always gotta be everywhere eh?]]>Nov 24th 2009 8:47PMhttp://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/http://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/Nov 24th 2009 8:48PMhttp://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/http://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/I can't wait till apple invents multitasking and video calling on a phone /sarcasm.]]>Nov 24th 2009 10:18PMhttp://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/http://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/Nov 25th 2009 4:49AMhttp://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/http://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/Nov 25th 2009 5:39AMhttp://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/http://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/Nov 24th 2009 8:48PMhttp://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/http://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/agreed. it looks uber cool, but say you want to call a friend whose name starts with Z, must you manually scroll all the way to the bottom?]]>Nov 25th 2009 12:20AMhttp://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/http://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/Nov 24th 2009 8:49PMhttp://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/http://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/Nov 24th 2009 11:58PMhttp://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/http://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/
Pay attention.]]>Nov 25th 2009 1:25AMhttp://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/http://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/Nov 25th 2009 2:26AMhttp://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/http://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/You can use other fingers....]]>Nov 25th 2009 5:34PMhttp://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/http://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/Dec 8th 2009 5:26PMhttp://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/http://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/Nov 24th 2009 8:49PMhttp://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/http://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/Nov 25th 2009 12:08AM