http://www.engadget.com/2009/11/24/google-and-tivo-partner-to-analyze-viewer-data-sell-ads-get-fi/ Engadget Comments for Google and TiVo partner to analyze viewer data, sell ads, get filthy rich http://www.engadget.com/media/feedlogo.gif http://www.engadget.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/http://www.engadget.com/2009/11/24/google-and-tivo-partner-to-analyze-viewer-data-sell-ads-get-fi/http://www.engadget.com/2009/11/24/google-and-tivo-partner-to-analyze-viewer-data-sell-ads-get-fi/Nov 24th 2009 7:05PMhttp://www.engadget.com/2009/11/24/google-and-tivo-partner-to-analyze-viewer-data-sell-ads-get-fi/http://www.engadget.com/2009/11/24/google-and-tivo-partner-to-analyze-viewer-data-sell-ads-get-fi/Nov 24th 2009 7:07PMhttp://www.engadget.com/2009/11/24/google-and-tivo-partner-to-analyze-viewer-data-sell-ads-get-fi/http://www.engadget.com/2009/11/24/google-and-tivo-partner-to-analyze-viewer-data-sell-ads-get-fi/Nov 24th 2009 7:18PMhttp://www.engadget.com/2009/11/24/google-and-tivo-partner-to-analyze-viewer-data-sell-ads-get-fi/http://www.engadget.com/2009/11/24/google-and-tivo-partner-to-analyze-viewer-data-sell-ads-get-fi/You can opt out. Probably easier than blocking.

I'm not sure what the big deal is though. They won't know that it's you who's watching Desperate Housewives... :)

John]]>Nov 24th 2009 8:10PMhttp://www.engadget.com/2009/11/24/google-and-tivo-partner-to-analyze-viewer-data-sell-ads-get-fi/http://www.engadget.com/2009/11/24/google-and-tivo-partner-to-analyze-viewer-data-sell-ads-get-fi/Nov 24th 2009 8:38PMhttp://www.engadget.com/2009/11/24/google-and-tivo-partner-to-analyze-viewer-data-sell-ads-get-fi/http://www.engadget.com/2009/11/24/google-and-tivo-partner-to-analyze-viewer-data-sell-ads-get-fi/Nov 24th 2009 7:11PMhttp://www.engadget.com/2009/11/24/google-and-tivo-partner-to-analyze-viewer-data-sell-ads-get-fi/http://www.engadget.com/2009/11/24/google-and-tivo-partner-to-analyze-viewer-data-sell-ads-get-fi/Nov 24th 2009 7:12PMhttp://www.engadget.com/2009/11/24/google-and-tivo-partner-to-analyze-viewer-data-sell-ads-get-fi/http://www.engadget.com/2009/11/24/google-and-tivo-partner-to-analyze-viewer-data-sell-ads-get-fi/Nov 24th 2009 7:22PMhttp://www.engadget.com/2009/11/24/google-and-tivo-partner-to-analyze-viewer-data-sell-ads-get-fi/http://www.engadget.com/2009/11/24/google-and-tivo-partner-to-analyze-viewer-data-sell-ads-get-fi/Nov 24th 2009 7:31PMhttp://www.engadget.com/2009/11/24/google-and-tivo-partner-to-analyze-viewer-data-sell-ads-get-fi/http://www.engadget.com/2009/11/24/google-and-tivo-partner-to-analyze-viewer-data-sell-ads-get-fi/Nov 24th 2009 8:21PMhttp://www.engadget.com/2009/11/24/google-and-tivo-partner-to-analyze-viewer-data-sell-ads-get-fi/http://www.engadget.com/2009/11/24/google-and-tivo-partner-to-analyze-viewer-data-sell-ads-get-fi/Nov 24th 2009 8:27PMhttp://www.engadget.com/2009/11/24/google-and-tivo-partner-to-analyze-viewer-data-sell-ads-get-fi/http://www.engadget.com/2009/11/24/google-and-tivo-partner-to-analyze-viewer-data-sell-ads-get-fi/
This is so true]]>Nov 24th 2009 9:03PMhttp://www.engadget.com/2009/11/24/google-and-tivo-partner-to-analyze-viewer-data-sell-ads-get-fi/http://www.engadget.com/2009/11/24/google-and-tivo-partner-to-analyze-viewer-data-sell-ads-get-fi/Nov 24th 2009 8:23PMhttp://www.engadget.com/2009/11/24/google-and-tivo-partner-to-analyze-viewer-data-sell-ads-get-fi/http://www.engadget.com/2009/11/24/google-and-tivo-partner-to-analyze-viewer-data-sell-ads-get-fi/Nov 24th 2009 8:29PMhttp://www.engadget.com/2009/11/24/google-and-tivo-partner-to-analyze-viewer-data-sell-ads-get-fi/http://www.engadget.com/2009/11/24/google-and-tivo-partner-to-analyze-viewer-data-sell-ads-get-fi/Nov 24th 2009 9:52PMhttp://www.engadget.com/2009/11/24/google-and-tivo-partner-to-analyze-viewer-data-sell-ads-get-fi/http://www.engadget.com/2009/11/24/google-and-tivo-partner-to-analyze-viewer-data-sell-ads-get-fi/
As a TiVo owner who follows news on them, I know that if they didn't get revenue outside of the equipment & subscription income they wouldn't be around or would have to charge a lot more. They're insertion of "ads" is far less intrusive than those found on newspaper pages and most websites. Using my TiVo I watch far fewer ads becaue I can fast-forward past them (I'm always out of the loop when co-workers & friends talk about the latest funny/cool TV commercials).

Doesn't anyone else remember the legal actions taken against TiVo by the network and cable providers because it was so easy to skip their commercials? They're the reason TiVo had to change the 30-second skip button (which can be re-activated with a special code). They're why TiVo no longer advertises skipping commercials. Those companies wanted TiVo to make it so users couldn't skip commercials.

By the way, no where in this article does it say TiVo users are going to be seeing more ads or commercials. It's about how Google TV works - a service that allows businesses to buy commercial time through Google instead of the traditional routes. Why don't you read the article's actual content and do some research before jumping to conclusions & slamming the people at TiVo?]]>Nov 26th 2009 10:52AMhttp://www.engadget.com/2009/11/24/google-and-tivo-partner-to-analyze-viewer-data-sell-ads-get-fi/http://www.engadget.com/2009/11/24/google-and-tivo-partner-to-analyze-viewer-data-sell-ads-get-fi/
]]>Nov 24th 2009 9:55PMhttp://www.engadget.com/2009/11/24/google-and-tivo-partner-to-analyze-viewer-data-sell-ads-get-fi/http://www.engadget.com/2009/11/24/google-and-tivo-partner-to-analyze-viewer-data-sell-ads-get-fi/Nov 24th 2009 10:05PMhttp://www.engadget.com/2009/11/24/google-and-tivo-partner-to-analyze-viewer-data-sell-ads-get-fi/http://www.engadget.com/2009/11/24/google-and-tivo-partner-to-analyze-viewer-data-sell-ads-get-fi/
Am I being paranoid or is this getting scary?]]>Nov 25th 2009 12:03AMhttp://www.engadget.com/2009/11/24/google-and-tivo-partner-to-analyze-viewer-data-sell-ads-get-fi/http://www.engadget.com/2009/11/24/google-and-tivo-partner-to-analyze-viewer-data-sell-ads-get-fi/
Don't forget Google Power that will monitor your electrical usage and Google Analytics that can monitor your browsing habits with cookies.]]>Nov 25th 2009 10:53AMhttp://www.engadget.com/2009/11/24/google-and-tivo-partner-to-analyze-viewer-data-sell-ads-get-fi/http://www.engadget.com/2009/11/24/google-and-tivo-partner-to-analyze-viewer-data-sell-ads-get-fi/Nov 25th 2009 2:48AMhttp://www.engadget.com/2009/11/24/google-and-tivo-partner-to-analyze-viewer-data-sell-ads-get-fi/http://www.engadget.com/2009/11/24/google-and-tivo-partner-to-analyze-viewer-data-sell-ads-get-fi/Nov 25th 2009 3:38AMhttp://www.engadget.com/2009/11/24/google-and-tivo-partner-to-analyze-viewer-data-sell-ads-get-fi/http://www.engadget.com/2009/11/24/google-and-tivo-partner-to-analyze-viewer-data-sell-ads-get-fi/Nov 25th 2009 7:04AMhttp://www.engadget.com/2009/11/24/google-and-tivo-partner-to-analyze-viewer-data-sell-ads-get-fi/http://www.engadget.com/2009/11/24/google-and-tivo-partner-to-analyze-viewer-data-sell-ads-get-fi/Nov 25th 2009 7:05AMhttp://www.engadget.com/2009/11/24/google-and-tivo-partner-to-analyze-viewer-data-sell-ads-get-fi/http://www.engadget.com/2009/11/24/google-and-tivo-partner-to-analyze-viewer-data-sell-ads-get-fi/This will also be a way for networks to stop dropping good shows just because they suffer from being DVRed.]]>Nov 25th 2009 11:20AMhttp://www.engadget.com/2009/11/24/google-and-tivo-partner-to-analyze-viewer-data-sell-ads-get-fi/http://www.engadget.com/2009/11/24/google-and-tivo-partner-to-analyze-viewer-data-sell-ads-get-fi/Nov 25th 2009 1:20PMhttp://www.engadget.com/2009/11/24/google-and-tivo-partner-to-analyze-viewer-data-sell-ads-get-fi/http://www.engadget.com/2009/11/24/google-and-tivo-partner-to-analyze-viewer-data-sell-ads-get-fi/Nov 28th 2009 10:43PM