Xperia Pureness available now - includes concierge service, avarice
By Joseph L. Flatley 
posted December 14th 2009 11:57AM
posted December 14th 2009 11:57AM
Great news for the disposable income crowd: The Sony Ericsson Xperia Pureness is finally available online through Saks Fifth Avenue -- and it can be yours for a mere $990. According to some seriously high-minded PR, the sleek and feature-poor handset "represents an alternative approach to life in the complex, digital age by refining the mobile phone to its most essentials functions." You see, this bad boy "is not simply about a phone; it is about opening a debate about people's relationship with technology in a complex world." Got that? In case you're still not sold, did we mention that the purchase price includes a concierge service? Although we don't know for sure, it's probably not a leap to assume that this "concierge" is a help desk employee somewhere who could feed his village for a month with the grand you dropped on a cell phone. PR after the break.
Sony Ericsson Offers a New Approach to Talk, Text and Time With the Xperia Pureness Phone Now Available Through Saks.com and Sony VIP Shopping Service
Purchase includes Pureness Concierge, a 24 hour service
New microsite launches on-line debate on simplicity and modernity in communication
RESEARCH TRIANGLE PARK, N.C., Dec. 14 /PRNewswire/ -- Xperia(TM) Pureness, the world's first mobile phone with a transparent liquid crystal LCD screen, offering ground-breaking miniaturization technology in the battery, memory card and antenna, is now available in the U.S. through Saks Fifth Avenue online, www.saks.com, and Sony VIP Shopping Service via email at sonyvipservices@sonyusa.com or 877-316-7669. Manufacturer's suggested retail price is $990.
The Xperia(TM) Pureness phone represents an alternative approach to life in the complex, digital age by refining the mobile phone to its most essentials functions - Talk. Text. Time. It offers true mobile phone essentials and strips away the unnecessary in both form and function. The keys are hidden and only light up when touched. The subtle illumination, with call and message notification, transforms the handset from an object of design to a phone only when needed.
The new Sony Ericsson Xperia(TM) Pureness mobile phone comes with Pureness(TM) concierge service. Pureness(TM) concierge is the only truly localized global concierge service in the world, providing its members support for all lifestyle requests through a 24 hour service in cities around the world for almost any type of need.
The Xperia(TM) Pureness is not simply about a phone; it is about opening a debate about people's relationship with technology in a complex world. Sony Ericsson has created a microsite at www.sonyericsson.com/pureness/talktexttime and has invited personalities from the fields of design, lifestyle, art and culture to share their thoughts around simplicity and modernity. Sony Ericsson encourages consumers to check out the site and weigh-in on the conversation as well.
"We are very proud to be launching such a beautifully designed phone with premium retail partners Sony VIP Shopping Service and Saks Fifth Avenue and we're looking forward to delivering many more exciting new phone concepts from our Xperia(TM) brand," said Stacy Doster, head of PR for Sony Ericsson North America.
"We love to offer our customers beautiful, high-quality products and Sony Ericsson's Xperia(TM) Pureness phone embodies the sophisticated type of technology our fashion customer appreciates. We're excited to be the exclusive retailer launching the phone in the US," noted Denise Incandela, President of Saks Direct.
Legal
1. Facts and features may vary depending on local variant.
2. Kit contents and colour options may differ from market to market. The full range of accessories may not be available in every market.
© 2009 Sony Ericsson Mobile Communications AB.
The Liquid Identity and Liquid Energy logos, Xperia, and Pureness are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB. Sony, "make.believe", MEGA BASS are trademarks of Sony Corporation. Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson.
Other product and company names mentioned herein may be the trademarks of their respective owners. Any rights not expressly granted herein are reserved. Subject to change without prior notice. Sony Ericsson Mobile Communications AB, SE-221 88 Lund, Sweden.
Purchase includes Pureness Concierge, a 24 hour service
New microsite launches on-line debate on simplicity and modernity in communication
RESEARCH TRIANGLE PARK, N.C., Dec. 14 /PRNewswire/ -- Xperia(TM) Pureness, the world's first mobile phone with a transparent liquid crystal LCD screen, offering ground-breaking miniaturization technology in the battery, memory card and antenna, is now available in the U.S. through Saks Fifth Avenue online, www.saks.com, and Sony VIP Shopping Service via email at sonyvipservices@sonyusa.com or 877-316-7669. Manufacturer's suggested retail price is $990.
The Xperia(TM) Pureness phone represents an alternative approach to life in the complex, digital age by refining the mobile phone to its most essentials functions - Talk. Text. Time. It offers true mobile phone essentials and strips away the unnecessary in both form and function. The keys are hidden and only light up when touched. The subtle illumination, with call and message notification, transforms the handset from an object of design to a phone only when needed.
The new Sony Ericsson Xperia(TM) Pureness mobile phone comes with Pureness(TM) concierge service. Pureness(TM) concierge is the only truly localized global concierge service in the world, providing its members support for all lifestyle requests through a 24 hour service in cities around the world for almost any type of need.
The Xperia(TM) Pureness is not simply about a phone; it is about opening a debate about people's relationship with technology in a complex world. Sony Ericsson has created a microsite at www.sonyericsson.com/pureness/talktexttime and has invited personalities from the fields of design, lifestyle, art and culture to share their thoughts around simplicity and modernity. Sony Ericsson encourages consumers to check out the site and weigh-in on the conversation as well.
"We are very proud to be launching such a beautifully designed phone with premium retail partners Sony VIP Shopping Service and Saks Fifth Avenue and we're looking forward to delivering many more exciting new phone concepts from our Xperia(TM) brand," said Stacy Doster, head of PR for Sony Ericsson North America.
"We love to offer our customers beautiful, high-quality products and Sony Ericsson's Xperia(TM) Pureness phone embodies the sophisticated type of technology our fashion customer appreciates. We're excited to be the exclusive retailer launching the phone in the US," noted Denise Incandela, President of Saks Direct.
Legal
1. Facts and features may vary depending on local variant.
2. Kit contents and colour options may differ from market to market. The full range of accessories may not be available in every market.
© 2009 Sony Ericsson Mobile Communications AB.
The Liquid Identity and Liquid Energy logos, Xperia, and Pureness are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB. Sony, "make.believe", MEGA BASS are trademarks of Sony Corporation. Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson.
Other product and company names mentioned herein may be the trademarks of their respective owners. Any rights not expressly granted herein are reserved. Subject to change without prior notice. Sony Ericsson Mobile Communications AB, SE-221 88 Lund, Sweden.
If the concierge service includes her, count me in!
@Joe Cool - You only get her earrings.
@Joe Cool
minus that uhh.. i'd like to say.. sweater(?) shes wearing
@Joe Cool Whoa, you're joe cool too. Cool... I guess :-/
@JoeCool1986
1986?! you can't be 23!! That's the year I was born! ooooo.... Maybe you're my long lost twin!
@Joe Cool S.E has always made a classy ads before, from their Xperia models and now, a concierge of sassiness again? lol, hopefully will
be as good as that model. lol! and Another POV: http://bit.ly/xperia-pureness-sexy-rachael-ui
Does this phone come with a built in fellatio machine as well!?!?
@(Unverified)
I think you have mistaken it with another, fruit bearing manufacturer.
@(Unverified)
There are two reasons that this phone does not need a fellatio function built into it:
1) Anyone who buys this phone blows pretty hard already
2) Anyone who buys this phone is compensating for a penis so small, it's impossible to fellate
@(Unverified) Theres an app for that.
Isn't this the phone that the one guy had in Royal Pains?
Mancierge!
"Yes, I'm looking for a place to buy pizza for a friend of mine."
A piece of what?
"No, Pizza"
Where are you?
"Devner, ColorAdo"
Would you be interested in steak?
"Uh, yeah... preferably pizza."
I just spilled coffee... all over my trousers.. I'm gonna have to call you back.
Hey look it's the invisible phone...it's so cool and expensive I can't even see the screen
Eden of the East, look it up.
Do those earrings double as titty tassels?
@7egend
let me guess.... you do NOT have a girlfriend
Their slogan for this phone should be "Because people can't see you throwing money out of your car window, we let you show them how you waste it in style"
@Ineed911
Or "Purefection Engineered" since it is just an engineering demo of sorts for them.
@Ineed911
This is kinda like the Adamo and that Thermaltake case, they just wanna show that they can produce ridiculous concepts and actually put them on the market.
And I suppose there's no denying it, that girl looks very good. ;d
I like the 'pre' girl better.
(watch what jokes you make now guys)
I don't usually join the creepy product model circlejerks that happen here, but damn that girl is seriously beautiful.
@Uncontrol
and seriously photoshopped.
I hope Sony loses a ton of money on this because its just pitiful and they'd deserve it
@yulebellow
There are a lot of morons in this world with more money than brains.
@yulebellow
It's not immoral. SE sells cheaper phones too. Some people want a person to talk to, some people want to use a device. Some people want to spend thousands on rocks for their ears and fingers, some do not.
This is an honest transaction that shouldn't be condemned unless it's actually hurting someone. Since everyone involved is freely doing their business, from the employee to the buyer, everyone is getting richer. This phone isn't for me, either, but so what?
@yulebellow
its not like this is sony ericssons only phone, they do have some cheaper ones, i gotta say i am actually quite impressed with the X10 preview
anyway these kind of phones are in the 'premier' range just like nokia's gold plated sirroco editions that cost $700 whatever,
but what puzzles me is how much do they need to manufacture this phone as it looks relatively cheap,.. they kinda get a proffit of $900
buy a vertu!!!! cheapos!!!!
Lol, I guess Joseph woke up one the wrong side of the bed today. Harsh but amusing! Keep up the good work!
She looks like that bird from 90210
Wow SE you guys are smoking some good crack. Really?! I mean REALLY?! Not only did you lose almost a billion dollars, your CEO resigns and then when you release what is to be a great flagship phone, you can't even subsidize the cost. But to make this situation more fun, you decide to dedicate minimal resources into making a transparent phone?! who the F does your market research? Because I need a job and I'd be MOOORE than happy to slap you guys silly. What a fail lol
Wow. What a load of nonsense.
beside the jokes she IS one of the most beautiful woman i've seen for years. one goddess can cure them all.
Did she have to beat up a couple high school kids to get those ear rings? Man that would be one hell of a graduation day story.
ohh please girlfriend u think ur cool with those earrings and a phone without a screen?? gosh why would u buy that phone????
This doesnt surprise coz i have seen a lots of idiots with the Nokia 8800 which sells for the equivalent of USD 1400 here
Soooooo it's a fancy jitter bug with tech support? Great, I'll inform my grandparents!
HOLY CRAP. SE is really fallin down....
Who are they selling?? The girl or what??
@JAG Well... I'd rather spend $1000 on the girl, so yeah, it's actually possible. Now I'm just curious whether SE has a cloning factory floating somewhere on international waters to satisfy the demands.