Electronic Arts is really pushing to gain ground in the battle for FPS multiplayer popularity. Speaking with MCV, EA Europe senior VP Jens Uwe Intat proclaimed that March's launch of Battlefield: Bad Company 2 will be the publisher's "first strong attack" launched on Call of Duty. By that stream of logic, we're guessing the Medal of Honor reboot would be the second?

Intat believes that if any studio can take on Modern Warfare, it's DICE. He reiterates that the "shooter" genre is important to the publisher and that EA is "certainly working on how [it] can get that crown back." Meanwhile, Bungie sips a mocha and buffs Halo 3 on the mantel.

[Via CVG]

This article was originally published on Joystiq.

What's in a Name: Sledgehammer Games