"This is the first generation of parents who grew up as gamers," said WBIE senior vice president of marketing, Russel Arons. "Unlike prior generations where people weren't sure of the value of video games, these are people who know there's value and fun for the whole family."
Warner Bros. has yet to announce specifics -- like target platforms or release dates -- but has allegedly expressed interest in the motion controllers set to arrive on PlayStation 3 and Xbox 360 later this year (presumably, the desire to work on Nintendo's Wii goes without saying). Terry Fitzpatrick, Sesame Workshop's executive vice president of distribution, believes that the casual-friendly input "makes it very easy and is developmentally appropriate for preschoolers, as opposed to dealing with a very complex controller."
With Microsoft's Project Natal eliminating the controller entirely, we're sure to see some wonderful numeracy games involving Cookie Monster shoveling as many baked treats into his face as possible. We do that in front of the TV every day, so we may as well get points for it.