As if it weren't enough that we have to tolerate protection warrior dominance in PvP as the first sign of the impending apocalypse, we started getting tips about a somewhat...odd-looking Russian commercial two days ago featuring Evgeni Plushenko, an Olympic gold medalist and three-time World Champion. By now, YouTube's gotten in on the joke with the Related Videos sidebar as well.
Finished watching it? Yep -- what you're seeing above is a riff on Blizzard's Wrath of the Lich King trailer as envisioned by Oriflame, a cosmetics company advertising their Glacier Ice cologne. If they're not actually riffing on the trailer, then apparently their marketing department shares a hive mind with Blizzard's cinematics team, which may become troublesome around the time the latter starts storyboarding the Cataclysm trailer.
I am stricken by a sudden vision of Burma-Shave advertisements in Gilneas: This cooling shave / Will never fail / To stamp its user / Alpha male / Burma-Shave.