http://www.engadget.com/2010/01/30/switched-on-tabula-rasa/ Engadget Comments for http://www.engadget.com/media/feedlogo.gif http://www.engadget.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/http://www.engadget.com/2010/01/30/switched-on-tabula-rasa/http://www.engadget.com/2010/01/30/switched-on-tabula-rasa/Jan 30th 2010 6:48PMhttp://www.engadget.com/2010/01/30/switched-on-tabula-rasa/http://www.engadget.com/2010/01/30/switched-on-tabula-rasa/Jan 30th 2010 5:17PMhttp://www.engadget.com/2010/01/30/switched-on-tabula-rasa/http://www.engadget.com/2010/01/30/switched-on-tabula-rasa/
I hope Apple don't buy Hulu.]]>Jan 30th 2010 5:22PMhttp://www.engadget.com/2010/01/30/switched-on-tabula-rasa/http://www.engadget.com/2010/01/30/switched-on-tabula-rasa/Jan 30th 2010 5:23PMhttp://www.engadget.com/2010/01/30/switched-on-tabula-rasa/http://www.engadget.com/2010/01/30/switched-on-tabula-rasa/Jan 30th 2010 5:31PMhttp://www.engadget.com/2010/01/30/switched-on-tabula-rasa/http://www.engadget.com/2010/01/30/switched-on-tabula-rasa/Jan 30th 2010 5:46PMhttp://www.engadget.com/2010/01/30/switched-on-tabula-rasa/http://www.engadget.com/2010/01/30/switched-on-tabula-rasa/Jan 30th 2010 5:47PMhttp://www.engadget.com/2010/01/30/switched-on-tabula-rasa/http://www.engadget.com/2010/01/30/switched-on-tabula-rasa/Jan 30th 2010 6:06PMhttp://www.engadget.com/2010/01/30/switched-on-tabula-rasa/http://www.engadget.com/2010/01/30/switched-on-tabula-rasa/
The PS3 has been blacklisted from Hulu by Hulu. It initially worked and then Hulu made sure that it ceased to work.

Hulu could very well do the same to a Flash based iPad.]]>Jan 30th 2010 6:07PMhttp://www.engadget.com/2010/01/30/switched-on-tabula-rasa/http://www.engadget.com/2010/01/30/switched-on-tabula-rasa/
Tablet PCs or large format media players - which is what the iPad is - just don't have that market.]]>Jan 30th 2010 6:13PMhttp://www.engadget.com/2010/01/30/switched-on-tabula-rasa/http://www.engadget.com/2010/01/30/switched-on-tabula-rasa/
http://gizmodo.com/5315896/hulu-speaks-on-ps3-blocking-its-the-content-providers]]>Jan 30th 2010 6:15PMhttp://www.engadget.com/2010/01/30/switched-on-tabula-rasa/http://www.engadget.com/2010/01/30/switched-on-tabula-rasa/Jan 30th 2010 6:16PMhttp://www.engadget.com/2010/01/30/switched-on-tabula-rasa/http://www.engadget.com/2010/01/30/switched-on-tabula-rasa/
Love the sarcasm!]]>Jan 30th 2010 6:17PMhttp://www.engadget.com/2010/01/30/switched-on-tabula-rasa/http://www.engadget.com/2010/01/30/switched-on-tabula-rasa/Wasn't being sarcastic! ]]>Jan 30th 2010 6:20PMhttp://www.engadget.com/2010/01/30/switched-on-tabula-rasa/http://www.engadget.com/2010/01/30/switched-on-tabula-rasa/Extraneous capitalisation, much?]]>Jan 30th 2010 7:24PMhttp://www.engadget.com/2010/01/30/switched-on-tabula-rasa/http://www.engadget.com/2010/01/30/switched-on-tabula-rasa/HTML5? I don't think so, adobe just updated flash to support DRM'ed video, they will now all jump on it and cling to it like mad.
]]>Jan 30th 2010 7:59PMhttp://www.engadget.com/2010/01/30/switched-on-tabula-rasa/http://www.engadget.com/2010/01/30/switched-on-tabula-rasa/
-- A.C.Clarke]]>Jan 30th 2010 8:59PMhttp://www.engadget.com/2010/01/30/switched-on-tabula-rasa/http://www.engadget.com/2010/01/30/switched-on-tabula-rasa/
GO APPLE!]]>Jan 30th 2010 9:23PMhttp://www.engadget.com/2010/01/30/switched-on-tabula-rasa/http://www.engadget.com/2010/01/30/switched-on-tabula-rasa/
the first, most obvious way that hulu will fail is that they arent attracting the advertising revenue needed to maintain the site in the long term. sure, viewers are nearly forced to sit thru the ads, but to control viewer backlash, the commercials are limited to a minute and a half and only one product per spot. not nearly enough revenue from the start. plus, unlike TV's ad pricing model being based on Nielsen estimates of viewership, hulu's ads track clicks, with very little being paid simply for "views" and most of the ad revenue saved for the actual number of clicks. what little ad revenue you think they get is even smaller.

so this forces hulu to have to adopt a subscription based model to insure its viability in the long-term. but who will actually pay a subscription for content that's freely watchable? seems unreasonably optimistic (if not just plain ignorant) to think people will pay for content that airs for free. yes, Apple sells episodic TV on itunes, but their sales numbers for that are pitifully small, and it's not because of the size of the installed base. you can argue that, but you'd be arguing against hard numbers/facts. the bottom line is people will sooner start buying/dusting off a Tivo before the majority of "time-shift" television viewers pay a subscription for free-to-air content.

another path to hulu's impending doom is by being purchased. a cable broadcaster/network could buy hulu, which is what hulu's owners *really* want. if one does, you will see the slow rollout of draconian controls over viewing that eventually kills the site. you'll witness the loss of choice as the broadcaster will lose rights to shows they dont pay syndication for. you'll watch them complain to the WSJ about "bleeding money" and their hulu division being a "loss leader".

why is this the cold, harsh reality? because advertising on the internet is an industry with standards that are still in flux. advertisers will pay millions for a 30-second slot on TV as long as it's backed by Nielsen estimates... but when it comes to internet viewership, there is not yet one standard aside from the "ad-click" model to sell time/space for ads. until that is settled upon, advertisers will pay less for internet advertising; so much less that large sites like hulu cannot afford to run for free. even if they filled up the commercial breaks with full length ads, the advertisers still wont pay for estimated views when they can get actual viewing numbers to steer their pricing negotiations. but even if they did, it would turn off viewership as it reduces the advantages to the viewer to a single benefit: time-shifting.

once it's all sorted, we'll all come to find that the only way to preserve our desire for time-shifted viewing and limited ads will come in the form of technology pioneered 10 years ago... the DVR will make it's comeback and remain a staple of the home entertainment center until bandwidth increases and "cloud-based" DVR's become the norm to overtake the physical Tivo.]]>Jan 30th 2010 11:43PMhttp://www.engadget.com/2010/01/30/switched-on-tabula-rasa/http://www.engadget.com/2010/01/30/switched-on-tabula-rasa/I'll go even farther and say I want that touch tech on a MacBook (Air, Pro) being able to turn around the display and use it as tablet only or something similar.]]>Jan 31st 2010 3:50AMhttp://www.engadget.com/2010/01/30/switched-on-tabula-rasa/http://www.engadget.com/2010/01/30/switched-on-tabula-rasa/http://bit.ly/ipad-details-under-examination]]>Jan 31st 2010 4:09AMhttp://www.engadget.com/2010/01/30/switched-on-tabula-rasa/http://www.engadget.com/2010/01/30/switched-on-tabula-rasa/
Remember when we thought the Apple TV and the Macbook Air would flop and they did?


]]>Jan 31st 2010 4:15AMhttp://www.engadget.com/2010/01/30/switched-on-tabula-rasa/http://www.engadget.com/2010/01/30/switched-on-tabula-rasa/
apple said apple tv was a hobby. MacBook air was a huge success for apple. Everyone still uses it as a benchmark. It is the defacto 'slim' notebook benchmark.

Clearly you're clueless. Lol. ]]>Jan 31st 2010 6:20AMhttp://www.engadget.com/2010/01/30/switched-on-tabula-rasa/http://www.engadget.com/2010/01/30/switched-on-tabula-rasa/
Or I know what 'commercial success' actually means.

]]>Jan 31st 2010 7:07AMhttp://www.engadget.com/2010/01/30/switched-on-tabula-rasa/http://www.engadget.com/2010/01/30/switched-on-tabula-rasa/Wow. I still can't believe I'd spend this much time posting comments on blogs from my phone. The iPad will be the next great appliance innovation for the next decade. I predict in 3-5 years people will be saying the 2000's were the iPod decade and the 2010's will be the iPad decade. With the blistering amount of Bluetooth and 30pin accessories... things are going to become surreal as we realize how expandable this thing will be with software / app combos that scale down between iPad / iPod Touch / iPhone. It's already starting to heat up.
]]>Jan 31st 2010 7:52AMhttp://www.engadget.com/2010/01/30/switched-on-tabula-rasa/http://www.engadget.com/2010/01/30/switched-on-tabula-rasa/
The Apple TV dominates cable TV and satellite services?

Really?

As for the Macbook Air, one word: netbooks.]]>Jan 31st 2010 12:04PMhttp://www.engadget.com/2010/01/30/switched-on-tabula-rasa/http://www.engadget.com/2010/01/30/switched-on-tabula-rasa/I think the reason that it's going to fail is the exact opposite of tradition: it's just too popular!
When NBC, ABC and other broadcasting companies signed up for this they thought that it would be just another flop like what NBC did on their website. However, that's not the case, largely due to the fact that their 'smart' video viewer was clunky, inefficient, and had to use software that the user had to download to work.
That just seems inefficient, no?
So, to get back to point, it was the popularity amongst America (and recently the world) that is going to eventually bring it's downfall: the big broadcasters want to make more of a profit and Hulu's just not bringing that to the game. Unfortunate for the rest of us.]]>Jan 31st 2010 9:01PMhttp://www.engadget.com/2010/01/30/switched-on-tabula-rasa/http://www.engadget.com/2010/01/30/switched-on-tabula-rasa/Jan 30th 2010 5:18PMhttp://www.engadget.com/2010/01/30/switched-on-tabula-rasa/http://www.engadget.com/2010/01/30/switched-on-tabula-rasa/Jan 30th 2010 5:20PMhttp://www.engadget.com/2010/01/30/switched-on-tabula-rasa/http://www.engadget.com/2010/01/30/switched-on-tabula-rasa/Jan 30th 2010 5:22PMhttp://www.engadget.com/2010/01/30/switched-on-tabula-rasa/http://www.engadget.com/2010/01/30/switched-on-tabula-rasa/Jan 30th 2010 5:26PMhttp://www.engadget.com/2010/01/30/switched-on-tabula-rasa/http://www.engadget.com/2010/01/30/switched-on-tabula-rasa/Jan 30th 2010 5:26PMhttp://www.engadget.com/2010/01/30/switched-on-tabula-rasa/http://www.engadget.com/2010/01/30/switched-on-tabula-rasa/
Thoughts?

No?

So basically the only thing you really know anything about is trollin'?

Thought so.]]>Jan 30th 2010 5:30PMhttp://www.engadget.com/2010/01/30/switched-on-tabula-rasa/http://www.engadget.com/2010/01/30/switched-on-tabula-rasa/
My apologies, that was a bit harsh. I like Apple, they constantly revolutionize the industry, because when they do something great, everyone else follows and technology makes leaps and bounds. Look at the iPhone. Pre2007, cellphones were comparitively laughable. Apple blew the sector out of the water, and the rest of the industry really stepped it up to create some truly incredible devices. I suppose I'm just bitter, as I had such high hopes for the iPad as well. I wanted nothing more than to see Apple succeed with this, because when they succeed, even if no one buys the product, companies worldwide will make their own attempts to beat out the challenge. This is not a challenge. This is a disappointment. ]]>Jan 30th 2010 5:33PMhttp://www.engadget.com/2010/01/30/switched-on-tabula-rasa/http://www.engadget.com/2010/01/30/switched-on-tabula-rasa/How can you be Disappointed? The f**** product haven't evne SHIPPED yet! Yeah, sure it dosen't have a market! No one on the planet has been able to even BUY one yet!
You write your statements in Past as if the company already failed Big Time... strange!]]>Jan 30th 2010 7:00PMhttp://www.engadget.com/2010/01/30/switched-on-tabula-rasa/http://www.engadget.com/2010/01/30/switched-on-tabula-rasa/
Interesting. In 2007 I was already a hardeded smrtphone user having used the Nokia Communicatior and I believe I was on my 3rd gen windows mobile device. They all did more than what the iphone G1 offered.

Fast forward 3 years and just today, just about an hour ago. I walked into the ATT store in Tysons Corner, VA and traded in my HTC Tilt2 for an iPhone 3GS even paying $399 for the 16GB upgrade since the Tilt2 was only 2 months or so old....could not stand it. It was freezing all the time and SLOWWWW. In fact I had reverted back to my ATT Tilt over the last week. I actually went back from Windows 6.5 to 6.1 for performance and usability. The best I can describe using the iphone 3GS is liberating....I don't believe I'll miss multi tasking or flash at all. In fact on ALL my PCs I use Firefox just to block flash!

Point is that Apple will first create the platform and then build upon it and slowly dominate it. The ipad will do to the netbook market what the iphone did to the smartphone market. Not sure any CE product can replicate the success of the ipod. That was a freak success IMO. But I can see the ipad being the best selling mid to upper priced netbook product int he coming years. Of course it will dominate the tablet market.

Advantage Apple. Zune Tablet will arrive in 2015 and will be loved by the techies and fail....that's my prediction :)]]>Jan 30th 2010 7:21PMhttp://www.engadget.com/2010/01/30/switched-on-tabula-rasa/http://www.engadget.com/2010/01/30/switched-on-tabula-rasa/
I'm interested in seeing what the iPad becomes - I too remember what the cell industry looked like before the iPhone - and I remember people having very similar reactions to the iPhone that they're currently having to the iPad - calling it a failure, focusing on what it gets wrong, instead of what it gets right - and look what happened.

Apple, in general, focuses on a smaller subset of functionality, but they work hard towards making that experience fantastic - and over time, they expand the functionality.

We techies have a hard time with that, because we want feature x and y and we can't imagine something being successful without it. But when it comes to the iPad, as I think more and more about it, the more I think it's going to be a huge hit (in time - give it another year or so to really take off) once people start to see what you *can* do with it, instead of focusing on what you *can't* do with it.]]>Jan 30th 2010 7:25PMhttp://www.engadget.com/2010/01/30/switched-on-tabula-rasa/http://www.engadget.com/2010/01/30/switched-on-tabula-rasa/
Picture someone finding out a package to be delivered to them has been damaged in the mail - you don't have it yet, but you're disappointed.]]>Jan 30th 2010 9:43PMhttp://www.engadget.com/2010/01/30/switched-on-tabula-rasa/http://www.engadget.com/2010/01/30/switched-on-tabula-rasa/Jan 30th 2010 10:05PMhttp://www.engadget.com/2010/01/30/switched-on-tabula-rasa/http://www.engadget.com/2010/01/30/switched-on-tabula-rasa/Reader1, I suppose if Apple made an iTampon instead of an iPad, you'd think it would be the most innovative tampon ever created as well. ]]>Jan 31st 2010 1:22AMhttp://www.engadget.com/2010/01/30/switched-on-tabula-rasa/http://www.engadget.com/2010/01/30/switched-on-tabula-rasa/
People wanted a slate ->computer]]>Jan 30th 2010 5:18PMhttp://www.engadget.com/2010/01/30/switched-on-tabula-rasa/http://www.engadget.com/2010/01/30/switched-on-tabula-rasa/*sigh*
At the conclusion of this article, it should have read *Cue the haters*. How very tiring.]]>Jan 30th 2010 5:19PMhttp://www.engadget.com/2010/01/30/switched-on-tabula-rasa/http://www.engadget.com/2010/01/30/switched-on-tabula-rasa/
Dear moron:

http://www.engadget.com/exclude/apple/]]>Jan 30th 2010 7:06PMhttp://www.engadget.com/2010/01/30/switched-on-tabula-rasa/http://www.engadget.com/2010/01/30/switched-on-tabula-rasa/Jan 30th 2010 5:19PMhttp://www.engadget.com/2010/01/30/switched-on-tabula-rasa/http://www.engadget.com/2010/01/30/switched-on-tabula-rasa/An apple a day keeps the *ahem*
An apple [post] sixteen times a day keeps the readers away.
]]>Jan 30th 2010 6:35PMhttp://www.engadget.com/2010/01/30/switched-on-tabula-rasa/http://www.engadget.com/2010/01/30/switched-on-tabula-rasa/
-Desktop
-Nettop
-All-in-one PC
-Laptop
-Netbook
-Smartbook
-Tablet PC
-UMPC
-MID
-Smartphone

That's a lot of different forms to choose from.]]>Jan 30th 2010 10:22PMhttp://www.engadget.com/2010/01/30/switched-on-tabula-rasa/http://www.engadget.com/2010/01/30/switched-on-tabula-rasa/Yeah but they are basically looking to do the same set of things like unlike the iPad which really is lost some where. If you think the iPad really is useful, check out this link: http://www.bukisa.com/articles/236306_why-the-apple-ipad-will-eventually-fail]]>Jan 31st 2010 7:39AMhttp://www.engadget.com/2010/01/30/switched-on-tabula-rasa/http://www.engadget.com/2010/01/30/switched-on-tabula-rasa/I just looked at that list, and it was fairly dumb.
If this guy thinks a Netbook works like the iPad, he's not really keeping up, is he? The Netbook idea is beginning to look rather fiddly, now. They always WERE rather difficult to use - and having more than one window open on them is hardly a feature to be proud of.
As for the eBook... look, a one-trick pony has to be REALLY good at that particular trick, but it isn't. Many books have colour content, not to mention comics, mags and so on.]]>Feb 6th 2010 1:53PMhttp://www.engadget.com/2010/01/30/switched-on-tabula-rasa/http://www.engadget.com/2010/01/30/switched-on-tabula-rasa/Jan 30th 2010 5:20PMhttp://www.engadget.com/2010/01/30/switched-on-tabula-rasa/http://www.engadget.com/2010/01/30/switched-on-tabula-rasa/I keep reading it as iPod....aargh!]]>Jan 30th 2010 5:21PM