Report: CBS rejects Dante's inferno ad over tagline
byJustin McElroy||February 2nd 2010 at 4:15pmFebruary 2nd 2010 4:15 pm
According to The Hollywood Reporter, CBS required some editing to EA's Super Bowl ad for Dante's Inferno before it would expose America's fragile hive mind to it. No, it's not because of all the demons and the brimstone and stuff, but rather due to the game's widely-used tag line "Go to Hell." As you can seen in the clip after the jump, it's replaced by "Hell Awaits."
The change is likely because of worries about offending conservative viewers, but we're secretly hoping that Doritos is launching a new super spicy chip during the big game and it just didn't want Dante copying its line.