There are some big fans of Evernote on the TUAW staff -- we've talked quite a bit about the app that promises to store important clips and notes from anywhere, and make them accessible at any time. But even if you haven't heard of the app before, the interview with CEO Phil Libin is definitely worth a watch. He explains why the app is both so magical and so hard to wrap your mind around, as he discusses the idea and the mechanics behind what the Evernote team has done. We talk about their retention problem (and I apologize for my investor-rousing mistake), and how Evernote has to actually make you remember to use it before you can use it to remember.

He also talks about plans for the future, including the iPad (which is getting its own separate app, though the iPhone app will work on it as well), as well as the way he originally found out about our blog here at TUAW. Hit the read more link below to see the full video.

This article was originally published on Tuaw.
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