http://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/ Engadget Comments for Wired's tablet app goes on show: developed on AIR, heading to the iPad (video) http://www.engadget.com/media/feedlogo.gif http://www.engadget.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/http://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/http://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/Feb 17th 2010 5:22AMhttp://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/http://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/Feb 17th 2010 6:00AMhttp://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/http://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/
Take a look at these. The first link is an article on their website... and second link is the same article in the digital version of the magazine (and the paper magazine):

http://www.videography.com/article/91588

http://www.nxtbook.com/nxtbooks/newbay/vdy_201001/#/16

Same content... vastly different presentation. Plus, you can't just flick through the pages on a website like you can in a magazine. You have to go back to the previous page, click another link, and repeat.

And depending on the type of magazine... you might actually want to see the ads. The ads in a photography magazine are geared towards photography. You want to see them.

Since they create the print magazine first... then just copy-n-paste the content for the website... I'd rather read the magazine-ized version digitally. ]]>Feb 17th 2010 7:53AMhttp://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/http://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/
Alot of magazines don't put their full magazine content on their website otherwise it would be less profitable. ]]>Feb 17th 2010 6:55AMhttp://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/http://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/"What's the difference between a digital magazine and a website?"

Absolutely nothing.]]>Feb 17th 2010 8:07AMhttp://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/http://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/actually a lot. Wired's website is no where near as detailed as their magazine.
I can't wait to get this on my iPad]]>Feb 17th 2010 8:36AMhttp://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/http://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/"Same content... vastly different presentation. Plus, you can't just flick through the pages on a website like you can in a magazine. You have to go back to the previous page, click another link, and repeat."

They can do it using Flash and you'd get the same results (sans touch.) Problem solved.]]>Feb 17th 2010 8:39AMhttp://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/http://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/Also, I noticed he mentioned wanting consumers to be able to experience the media on "any device"

He probably just means computer, magazine, or iPad, but I'm hoping this means that it is being developed for touchscreens and other tablet devices as well. As much as I don't want an iPad, this application looks great and I'd like it on my tablet computer.]]>Feb 17th 2010 10:03AMhttp://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/http://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/
Are you going to be able to read the digital magazine (http://www.nxtbook.com/nxtbooks/newbay/vdy_201001/#/16) without having to zoom in on the iPad? I have a 22" monitor and I can't read it unless I zoom in on it.]]>Feb 17th 2010 11:51AMhttp://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/http://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/
Hopefully the digital magazines will be formatted for portrait mode to mimic the shape of one page of the magazine.

I'm sure you'll be able to double-tap the screen to zoom in if you want to... just like you hold a paper magazine closer to your face to read tiny 9 point fonts.]]>Feb 17th 2010 2:59PMhttp://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/http://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/Feb 17th 2010 5:27AMhttp://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/http://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/Feb 17th 2010 5:27AMhttp://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/http://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/Feb 17th 2010 6:53AMhttp://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/http://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/Feb 17th 2010 5:33AMhttp://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/http://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/Feb 17th 2010 6:02AMhttp://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/http://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/Feb 17th 2010 6:05AMhttp://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/http://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/app = file.swf;
ipad_app = app.convertSWFtoIpadFormat();

kinda similar to
app2 = app.swfToSilverlight();

language constraints aside, get the app in a native format to avoid giving credits to anyone else... otherwise... "they are lazy"]]>Feb 17th 2010 6:42AMhttp://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/http://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/Feb 17th 2010 6:43AMhttp://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/http://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/Feb 17th 2010 7:54AMhttp://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/http://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/
The question now is will Apple accept appa done in Flash/AIR? If so the app store will be filled with so much apps, and you don't need a Mac to make iPhone apps.

Oh and it does look nice but really it just looks like a flash mag website.]]>Feb 17th 2010 7:19AMhttp://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/http://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/Feb 17th 2010 7:20AMhttp://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/http://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/Feb 17th 2010 7:26AMhttp://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/http://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/
What's wrong with a "pre-packaged pre-formatted highly scripted experience"? When I go to a movie or play, I'm seeing exactly that.

Call me an old fuddy-duddy, but I continue to subscribe to numerous magazines because I simply like the serial nature of the media (ignoring the stupid "turn to page 72 continuations"). I know when I hit the last page I'm done with the magazine.

When I visit Wired's website, I find it difficult navigate through all the articles. Other sites are worse.

Why don't these sites offer a secondary link structure that simply navigates from one story to the next, e.g. "Click here to go to next article". It's digital media. We can have our cake and eat it, too.

]]>Feb 17th 2010 10:32AMhttp://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/http://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/I wouldn't argue that some editorial content is always bad; sometimes it is definitely appropriate. However, in the explicit case of Wired, I would propose that they improve their web site navigation (and monetization) instead of creating a print-like format for digital. I don't know if I speak for the masses, but I have completely switched off print monthlies in favor of blog-like online publications. Somehow they manage to have breaking news, editorial, and multimedia in a very easy to navigate format with deep integration with various web technologies. Examples would be this site, mcusa.com, autoblog.com If the print publications don't improve their web fronts, they will be replaced by new ones that manage to present a better user experience through the general purpose web.

I think the value of a tablet-class device is bringing the multi-faceted nature of the internet on the go. Phones try, but the screen is too small for casual reading. e-readers screens are too slow. A thin and cheap "web screen" would be ideal.

]]>Feb 17th 2010 11:55AMhttp://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/http://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/
Nah that would make too much sense.

Let's just make it exclusive to the iPad! That's genius!

]]>Feb 17th 2010 7:58AMhttp://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/http://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/Feb 17th 2010 8:13AMhttp://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/http://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/
I would hope so.

It just seems like too many outlets reporting this, even Wired, are being ambiguous about it being available for all platforms....other than it being for the iPad.]]>Feb 17th 2010 8:31AMhttp://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/http://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/I agree, engadget even said it isnt thinking about things like the adam, but isn't AIR going to be available for android?]]>Feb 17th 2010 10:02AMhttp://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/http://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/These are some examples of iphone apps exported from CS5. Some run better than others, but these are some of the first from last year.

http://labs.adobe.com/technologies/flashcs5/appsfor_iphone/

Some more examples in this video.
http://theflashblog.com/?p=1758

This article is bs though. You can't install AIR apps on the iphone or the ipad (same os).
You will however be able to install AIR apps on just about any other mobile os by the end of 2010. I'm thinking this is going to be quite a hit to apple's app store.]]>Feb 17th 2010 2:18PMhttp://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/http://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/Feb 17th 2010 8:02AMhttp://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/http://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/Feb 17th 2010 11:49AMhttp://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/http://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/Feb 17th 2010 1:37PMhttp://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/http://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/Feb 17th 2010 8:21AMhttp://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/http://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/
This is the first bit of news about the iPad to make the product look genuinely interesting. It's all about the apps after all.]]>Feb 17th 2010 10:01AMhttp://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/http://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/
But the thing is that nothing they showed requires the iPad or is unique to it. The only way they can make this specific to that device is to purposely lock out all of the other existing similar devices that can easily run their digital magazine.

]]>Feb 17th 2010 10:24AMhttp://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/http://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/
That's true. However there's no questioning that the iPad will be the most popular tablet that brings this kind of experience to regular Jow Blow. Regular consumers will not be used to seeing their favourite magazine delivered digitally in such a slick, fast and interactive way and I'm sure they'll be impressed by it.

Just like people buy software in Apple's Appstore that are available elsewhere for free (i.e. the many free flash based games that have been ported to the iPhone that cost $2-$5) I can see them doing exactly the same thing with digital magazines on the iPad, providing they are relatively cheap.]]>Feb 17th 2010 6:57PMhttp://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/http://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/
Like they said in Planes, Trains, and Automobiles, the internet is GOING THE WRONG WAY. Who is going to have 20-50 subscriptions to their top websites (or emagazines, lol). Good luck with that.]]>Feb 17th 2010 10:02AMhttp://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/http://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/Feb 17th 2010 9:10AMhttp://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/http://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/Feb 17th 2010 9:16AMhttp://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/http://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/Feb 17th 2010 10:02AMhttp://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/http://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/Feb 17th 2010 9:41AMhttp://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/http://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/
URL http://www.wired.com/epicenter/2010/02/the-wired-ipad-app-a-video-demonstration/ (Note: iPad)

Headline "The Wired Tablet App: A Video Demonstration"

"Although the Wired Reader starts as an AIR app, Adobe has created tools that allow us to easily convert it for major tablet and mobile platforms. In Barcelona this week, Adobe announced that AIR would run on Android, and Adobe has already announced its Packager for iPhone tool that will allow Flash apps (including AIR) to run on Apple mobile platforms. And AIR already runs natively on Mac, Windows and Linux operating systems."

So basically, they're hoping to run this on everything including the iPad, which makes sense. Though I wonder if they'll be able to scale it properly for something small like a netbook.

For me, I like getting the magazine each month. Nothing like the smell of spot metallic colours (which they are using a lot less of these days thankfully).
]]>Feb 17th 2010 12:10PMhttp://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/http://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/Feb 17th 2010 12:38PMhttp://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/http://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/
Downside: can't take the iPad with me to the bathroom =(]]>Feb 17th 2010 12:43PMhttp://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/http://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/.>]]>Feb 17th 2010 1:24PMhttp://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/http://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/What makes it different from a blog and why should I be paying for it if it is digital?
Not that they don't need to make cash.
But make it off advertising.
A magazine is just a blog in a box with a date range stamped on it.
Things change.]]>Feb 17th 2010 2:27PMhttp://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/http://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/
Because companies pay less for advertising through digital content, and for the writer, the costs (time spent) remain the same. Also with digital content, the expectation is for more frequent updates, which mean more "publishing" and thus a much lower cost per ad than a one a week/month publication can charge. So more work for less/the same revenue.

A magazine is a lot more than a blog (at least it should be). Blogs are updated multiple times a day, and the blogger goes in and can edit information as it is updated, and if they get something wrong, people are ok with it because it's "just" a blog. With a magazine (at least reputable ones) they actually spend a lot of time researching a piece before they publish it, and an article goes through multiple reads/edits before readers see it.

If you see no difference between a blog and a magazine then obviously magazine's arn't for you, so this app doesn't target you. For those of us that enjoy a good magazine, this is great news. I'll gladly pay the SAME amount per year to get my magazine in digital format as I do to get it in hardcopy now as long as there is a way for me to backup/store the copy for later viewing.]]>Feb 17th 2010 3:16PMhttp://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/http://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/
All the potential of Steve jobs and none of the Apples :D]]>Feb 17th 2010 9:25PMhttp://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/http://www.engadget.com/2010/02/17/wireds-tablet-app-goes-on-show-developed-on-air-heading-to-th/These two guys, been wondering of who they remind me of, and then I realized... Boiler Room!!! Throughout the whole interview, I felt like they are trying to sell me something... then again, they do, don't they? Don't get me wrong, I love technologies and have a house stuffed with gizmos of all kinds, some that I use at all times, some were shelved upon unboxing. I still believe that classic magazine, that's right, on a piece of paper, will remain. If nothing, then just like vinyl LP's, for people who appreciate true and "un-synthesized" products...
And, about printed ads, those on ridiculously thick paper, they are first to be trashed... followed by "Save 80% on subscription" coupons... On Air platform, same thing will happen. Just now, they will have much better feedback on thermal graphs and hot areas... it's been all already said and done...]]>Feb 18th 2010 4:21AM