PlayStation Blog has dropped the European advertisement for Heavy Rain. The ad, which you can watch after the break, places a heavy emphasis (geddit?) on the various choices that players make throughout the game. Specifically, it asks players to "start a journey that changes with every single decision." The PS Blog post notes that different versions of the ad will be airing in several countries over the next few weeks, so be sure to keep an eye out for it.
If there's any justice in the universe, the US version will feature Kevin Butler.