As a very social game, I don't think EVE truly takes off until you get into a good corporation. In addition to help and advice, a good corp with some solid corporate goals will offer players a sense of purpose and direction that can be hard to find on your own. The opportunity to be a part of something bigger than yourself and accomplish goals you could never hope to on your own can be a great motivator. Whether your corporation's goal is to build a freighter from scratch, run a massive industrial complex, engage in PvP or even lay claim to a system, it stands a much better chance of being achieved when pilots cooperate.
In this opinion piece, I show how the whole can be greater than the sum of its parts as I look at a few of the goals corporations commonly work toward as a team.