The actual reward is 2,000 Platinum given to the winning guild as well as special gift packages for each individual guild member. What's interesting is that these rewards are for the eventual closed beta, making them all slightly less permanent. Of course, we're pretty certain that most people will be pleased enough with getting into the alpha test to begin with. And really, that's a lot of in-game money to throw around. What do you want to bet guild leaders are already considering keeping it all to themselves?