GameStop still evaluating customer 'loyalty opportunity' program

Back in 2009, we spotted a couple of GameStop surveys asking customers about the Edge card and a possible new rewards program. According to Gamervision's sources, the new rewards program will go into effect "by the end of this year." As detailed in the aforementioned surveys (and corroborated by GV's sources), the rewards program is said to feature two tiers, "one for everyone, and one that can only be earned by frequent use of the basic card."

We contacted GameStop corporate for comment and were told, "We are in the process of evaluating loyalty opportunities for our customers. As this is a work in progress, we are not going to comment on speculation to changes to our Edge card program." While certainly not confirmation of any changes taking place by the end of this year, it does affirm that the company is still considering altering the Edge card at some point in the future. For now, though, a new "rewards program" seems to be little more than a germinating idea.

[Thanks, Mike]

This article was originally published on Joystiq.