Specifically, 37% of respondents said that they're "likely" to read books on their iPads, and 34% said they intend to use it to read newspapers and magazines. Drilling down further, comScore identified that those who already own Apple products (they call them "iOwners") are more likely to pay for newspaper and magazine digital subscriptions -- a full 52%.
Among all the people I've discussed the iPad with, the vast majority intend to use it just as I do -- as a leisure device. I see it being the thing that's left on a coffee table to be picked up in the evening for watching videos, leisure web browsing and reading books and magazines. Today I sit on the couch with my wife while my MacBook Pro singes my legs and takes up too much room. An iPad the size of a magazine will be much more pleasant to manage and pass back-and-forth while we relax together at the end of the day.
Once additional apps are released, increasing its functionality, there will be more and more roles for it to fill. Mark my words: It's going to be a huge hit.