Booyah has released version 3.0
of their MyTown
location-based social networking app on the iPhone. As Keith Lee told me at GDC
MyTown is almost the silent contender in the race over check-in apps on platforms like the iPhone -- Foursquare and Gowalla are getting plenty of press, but Booyah is quietly building up a gigantic, dedicated audience for their app. As Keith Lee told us, they're working on "some very interesting viral growth mechanics or loops that haven't worked out yet on iPhone but have been done on other platforms." This social update will likely drive their already sizeable audience to grow even bigger.