http://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/ Engadget Comments for Apple to announce iAd / AdKit 'mobile advertising system' on April 7th? http://www.engadget.com/media/feedlogo.gif http://www.engadget.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/http://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/http://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/Mar 28th 2010 1:33AMhttp://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/http://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/
Dear Moron,

You know why TV shows are 'free'? Cuz of those...ad things.

If Apple can slash prices of their products with ads, they could win some serious converts. The trick is doing it and now coming out looking like a 3 dollar who--- er... not looking like Dell.]]>Mar 28th 2010 2:36AMhttp://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/http://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/
There is a reason for the saying "there is no free lunch." With TV that you watch through a cable company, you pay twice, once for access and once with advertisements. Yes, there is free OTA television, great, grand. I wont count it the same with the internet, because you pay to access many things with the internet and the penetration rates haven't noticeably changed since the Hulus of the world came into play, add to that fact that Hulu and the like want to make money so don't count that egg before it's hatched.

To make such a comment, while trying to "educate" me on things I understand well, only makes you look bad. Additionally, people want pricing tiers these days, which is why there are so many ad-free and premium access ways to access all things. Again, I'm not 100% against an Apple tax, I'm just saying if I pay it that better be the only way I pay.

Thanks for the tease, I thought you might teach me something or put me in my place for a second. ]]>Mar 28th 2010 2:54AMhttp://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/http://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/
Obviously that means Apple uses Ads to subsidize their offerings. I was more offended by the original poster's assumption that, somehow, Mac OS would be covered in ads and the prices wouldn't change. (hence the implicit increase in the overall revenue for Apple)

Actually this iAd thing (if its not an April Fools joke) will just help publishers bring down prices of magazines/newspapers on the iPad.

The idea of Apple somehow implementing ADS (ala Google) into Mac OS, to bring down Mac prices is.. like I said, way too Red Light District for Cupertino.]]>Mar 28th 2010 3:53AMhttp://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/http://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/
Dear Unable to read,

I said I can deal with either, not both, never did I say there would be both. Also, what is on paper, doesn't spell doom, though I'm not going to be optimistic.

Cheers and good luck with future comprehension. ]]>Mar 28th 2010 3:55AMhttp://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/http://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/
Now, separately, let me tell you how economics works. See, there is this thing, called price elasticity of goods. Fortunately for Apple and their stock holders, they have managed to make their curve tilt more in their favor than most brands. Therefore, with my knowledge of brands and economics means that this device in Apple's hands is more of a "tax" on consumers than any other competitor in this marketplace, due to their strong brand loyalty and general name recognition in the mobile space.

This game is about money, they get theirs better than any technology hardware manufacturer, while this will be good for some segment of consumers, it will go very far for Apple. Go get 'em Apple. ]]>Mar 28th 2010 4:03AMhttp://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/http://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/
I do like your thought on how it will be used, I think that is entirely possible, and if that is that I think that can actually great for a few reasons. And I'll take it back to the purchase of Quattro, if they made this acquisition to give developers an alternative revenue stream that's great. It will attract more developers, attract more free options for apps, and just make the app store more robust. As long as Apple is committed to the App store, which they are 100%, the more robust the App store is the better it is for the consumers who are within the ecosystem.

My worry is much more along the line of Apple's patent on OS advertising and "disabling of one or more functions" during the playing of said advertisements. Since user experience is of utmost importance to them, I don't expect it to start off intrusive, especially before they don't hit critical mass on sales.

It is Apple's brand that scares me though. Once they have people investing so much into this ecosystem, and so much brand loyalty (assuming it continues to grow, or at least remain stable though stable is unlikely, it'll rise or fall over the coming 24 months), they will be able to get away with even more than they have in the past. Let's be clear, Apple is here to dominate the mobile environment in both market share and profit.

If they can get away with putting advertisements into the OS, the web browser, anything, they will be very tempted and have more than normal leeway to do so. I love Apple products, though I don't own many, I just want other companies to be about as equal because then Apple has to look over their shoulder and make sure they compete and differentiate themselves. As long as they dominate they tend to neglect things (camera, video, sound quality...) like they did in the iPod heydays. ]]>Mar 28th 2010 5:03AMhttp://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/http://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/
"For one, we can see where it will NOT go. The revenue stream model for paid apps is robust and self-maintaining therefore ads make no sense there."

Every segment of business that has had growth and positive revenue streams, has always looked to expand both, so don't exclude paid apps, though I would bet that it'd be upto the developers. Fine. As a matter of fact, to so close-mindedly dismiss such a notion means that your limiting the app store's and developers potential. Don't dismiss the paid app game changing, it just makes you sound ignorant.

Because something is profitable and self-sustaining DOES NOT mean that it will, or should, be stagnant and not looking to expand upon profitability. Anything that will attract more developers or have them devote more of their time there has potential and should not be dismissed. ]]>Mar 28th 2010 11:30AMhttp://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/http://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/Mar 28th 2010 5:24AMhttp://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/http://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/I can't really see apple doing this to make an os free in reality as you pay for it in the hardware cost. Do you think they will reduce the price of that next macbook pro because it now has ads in it?

Sure they may let you update to the next version of osx for free but it is very easy to include new hardware reliant options that make this not as appealing as buying new current hardware (with the current os cost included).

iphones already receive free os version updates so nothing new there. iphone/ipad hardware cost reduced? doubtful, maybe more subsidised with a share of ad revenue going to carrier.

ipad hardware price will probably drop before the end of the year anyway (my belief anyway).

This feels much more to be a way to build ad integration into iphone/ipad sdk for developers directly without the need to use a third party (ie admob). they have their own accounting system linked with your app sales account. they can negotiate deals with ad agencies to screw with googles revenue stream (this is the big point I think) much the same way they did with publishers pricing and amazons prices. Apple can be very free with their cut since whatever they take is icing on the cake for them while cutting into googles prime business.
]]>Mar 28th 2010 7:22AMhttp://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/http://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/
Like i said before Apple needs to split in two. Bring back Apple Computer to concentrate on Hardware and Mac software and Lala for selling Music,Videos, Books and maybe Ads.

Jobs can focus on Lala.]]>Mar 28th 2010 8:10AMhttp://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/http://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/
This will change the market for the better.]]>Mar 28th 2010 8:32AMhttp://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/http://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/
iPhones and android phones cost the same....what tax are you talking about?]]>Mar 28th 2010 8:53AMhttp://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/http://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/
You were 'offended'? Like really, truly?]]>Mar 28th 2010 9:33AMhttp://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/http://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/
Part of the Apple tax isn't even the money that is paid, it is also some things like locked down hardware that doesn't allow a change of carriers or app purchase outside it's ecosystem. ]]>Mar 28th 2010 10:17AMhttp://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/http://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/Mar 28th 2010 1:02PMhttp://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/http://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/Mar 28th 2010 1:33AMhttp://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/http://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/Mar 28th 2010 1:52AMhttp://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/http://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/
Well, doesn't matter what they call it...

iWon'tBeWatching.]]>Mar 28th 2010 9:16AMhttp://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/http://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/Mar 28th 2010 1:34AMhttp://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/http://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/Mar 28th 2010 1:37AMhttp://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/http://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/
Why should we stop talking about the price? You can spec out an ASUS, HP, Lenovo or even Sony laptop for sub $1k with a core i3/i5 and dedicated graphics. That makes the Mac Book Pro look a tad on the expensive side to say the least.]]>Mar 28th 2010 2:10AMhttp://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/http://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/Mar 28th 2010 4:20AMhttp://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/http://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/Mar 28th 2010 12:28PMhttp://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/http://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/Mar 28th 2010 1:39AMhttp://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/http://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/Mar 28th 2010 1:50AMhttp://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/http://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/ iAd... Next up is iD?]]>Mar 28th 2010 1:54AMhttp://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/http://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/Mar 28th 2010 2:29AMhttp://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/http://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/
No, next up is April Fools Day]]>Mar 28th 2010 2:37AMhttp://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/http://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/Mar 28th 2010 2:01AMhttp://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/http://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/
the thing with android is, ad support is optional for free apps. im betting apple will make this a requirement for free apps and make them extra annoying so that we'll be aggravated into giving them money.

Good thing i dont own any apple products.

and the next apple device i buy will probably be the keyboard, which is still safe]]>Mar 28th 2010 2:11AMhttp://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/http://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/
And you thought China was oppressive.]]>Mar 28th 2010 2:11AMhttp://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/http://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/
It's cuz Flash crashes.

Where have you been?]]>Mar 28th 2010 2:41AMhttp://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/http://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/Nowadays the first things that come to mind when hearing "bloated", "sluggish" and "unstable" are Flash, PDF and of course iTunes' Windows client.]]>Mar 28th 2010 3:32AMhttp://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/http://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/
Google, Microsoft, Apple, Yahoo --- we need a bunch of players to keep this market helathy, competitive and innovative.]]>Mar 28th 2010 2:11AMhttp://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/http://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/
Yes, yes, because if there's one thing the consumer craves, it's more adware.]]>Mar 28th 2010 2:19AMhttp://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/http://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/lol]]>Mar 28th 2010 3:56AMhttp://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/http://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/Mar 28th 2010 2:13AMhttp://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/http://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/
downloadable applications?
really big iPod touch?
widescreen iMac?
mobile ads?

OMG IM A FUCKING GENIUS
]]>Mar 28th 2010 2:17AMhttp://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/http://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/While I do agree that you will pay more for a similarly specced machine from Apple, it won't be 2 or 3 times more expensive for sure.]]>Mar 28th 2010 2:15AMhttp://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/http://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/Mar 28th 2010 2:15AMhttp://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/http://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/Mar 28th 2010 2:20AMhttp://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/http://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/Mar 28th 2010 2:32AMhttp://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/http://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/Mar 28th 2010 2:33AMhttp://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/http://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/
Makes you want to run into Eric the Moleman's hairy little arms...

"Oh.. my god... you're.. covered in Ads too!!"]]>Mar 28th 2010 2:39AMhttp://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/http://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/Mar 28th 2010 3:07AMhttp://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/http://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/
They're still paid, just paid by the advertisers. And in many cases you're getting Beta products.

I'm a huge Apple fan, of course. And I look forward to the Technorati's extreme disappointment when they realize that iAd is just Apple's ad-revenue infrastructure for the iPad. Google will own the internet, and Apple will own these digital publications.]]>Mar 28th 2010 3:59AMhttp://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/http://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/Mar 28th 2010 4:06AMhttp://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/http://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/
I put 'free' in quote marks to show that i was being ironic/sarcastic.

Of course its not free. *sigh. Paid by ... advertisers. Get it?]]>Mar 28th 2010 6:18AMhttp://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/http://www.engadget.com/2010/03/28/apple-to-announce-iad-adkit-mobile-advertising-system-on-apr/Mar 28th 2010 2:42AM