http://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/ Engadget Comments for ARRI's ALEXA busts out native ProRes recording, plans for RED smiting http://www.engadget.com/media/feedlogo.gif http://www.engadget.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/http://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/http://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/Apr 7th 2010 1:04PMhttp://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/http://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/Yes, and then make a Formula 1 car thats in an Acura's price range.

The 5D Mark II is high end, but this is for pro's. ]]>Apr 7th 2010 1:13PMhttp://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/http://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/Apr 7th 2010 1:44PMhttp://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/http://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/Apr 7th 2010 2:10PMhttp://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/http://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/
Also, Pros use the 5D as well. It's not all about the hardware.]]>Apr 7th 2010 6:22PMhttp://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/http://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/Apr 7th 2010 1:15PMhttp://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/http://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/Apr 7th 2010 1:17PMhttp://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/http://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/haven't heard of Autodesk? ]]>Apr 7th 2010 1:24PMhttp://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/http://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/
ProRes is not exclusively used in Final Cut.]]>Apr 7th 2010 1:26PMhttp://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/http://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/"Anything serious uses Avid" Really??

http://en.wikipedia.org/wiki/Final_cut_pro#Major_films_edited_with_Final_Cut_Pro]]>Apr 7th 2010 1:36PMhttp://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/http://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/
While that statement might have been true a while ago, more and more post-production houses are doing their work in Final Cut. Avid made a huge mistake when they decided to alienate the Apple users, especially since so-called creative people generally trend towards Macs.

Add to that the fact that Avid systems are locked into using their large, proprietary hardware interfaces and there is another strike against Avid.

Whether it is a good thing or a bad thing, Final Cut is just a more cost effective way to go and nowadays more than ever, saving money is paramount.]]>Apr 7th 2010 1:56PMhttp://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/http://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/
You'll be surprised to find out how much market share and mind share FCP has been gaining on Avid, even in large productions.]]>Apr 7th 2010 2:01PMhttp://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/http://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/Apr 7th 2010 2:11PMhttp://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/http://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/
i've only ever seen AVID used in live sportscasting. Do some research before you talk. I've used and have seen FCP being used in everything from concerts to films. ]]>Apr 11th 2010 1:22PMhttp://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/http://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/Have more films been edited on Avid... Certainly. But the trend is definitely changing, especially amongst lower budget films. That being said No Country For Old Men by the Coen brothers was edited on Final Cut, along with other high profile films. So to say that no serious editors use FCP is ridiculous. ]]>Apr 15th 2010 11:35AMhttp://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/http://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/'nuff said!]]>Apr 7th 2010 1:17PMhttp://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/http://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/If I could have my early twenties again I'd have loved to study film making.]]>Apr 7th 2010 1:18PMhttp://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/http://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/Apr 7th 2010 1:22PMhttp://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/http://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/Apr 7th 2010 1:34PMhttp://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/http://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/
It uses electricity and is used by your hands. Therefore a gadget.]]>Apr 7th 2010 1:42PMhttp://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/http://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/Apr 7th 2010 1:51PMhttp://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/http://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/
Please name some that are in the same price range as Red and produce similar quality pictures.]]>Apr 7th 2010 2:03PMhttp://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/http://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/Apr 7th 2010 2:51PMhttp://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/http://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/
This could make some old-time cinematographers consider going digital, given the trusted name vs. a new kid on the block in Red.

Side note, wasn't the D20, not D21, Arri's first digital cine cam?]]>Apr 7th 2010 1:27PMhttp://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/http://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/New kid on the block or not, RED has BY FAR proven itself on stage! Noone can deny that, and at that price, RED is still cheaper for Indie films to start with. But ofcorse big blockbusters might just go with this because of its name and no worry about budgets..]]>Apr 7th 2010 1:40PMhttp://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/http://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/Apr 7th 2010 1:54PMhttp://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/http://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/
They still need to turn a profit, y'know.]]>Apr 7th 2010 2:04PMhttp://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/http://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/
I'm in no way dissing Red. I'm simply stating what I think the significance something like this could hold in the digital revolution in the film industry.]]>Apr 7th 2010 2:04PMhttp://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/http://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/Apr 7th 2010 2:54PMhttp://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/http://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/
I would argue that the revolution maybe started five years ago, but it certainly hasn't already "happened." Big names like Arri launching products like these will certainly help push things.]]>Apr 7th 2010 3:07PMhttp://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/http://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/Apr 7th 2010 3:15PMhttp://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/http://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/
OMG, if NAB exhibits are a barometer of company solvency, I hope you sold your Apple stock two years ago!

Trade shows are dead. Absence from them is rapidly coming to mean just the opposite of what you're trying to claim. A company that commands enough interest on its own sure as hell doesn't need to bark at passers-by at a trade show.]]>Apr 13th 2010 7:18PMhttp://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/http://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/
At fullframe, we can only hope Epic and Scarlet (and upgraded Ones) will be as awesome as Jannard and his sheep make it sound. We'll see at NAB.]]>Apr 7th 2010 2:08PMhttp://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/http://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/Apr 7th 2010 3:03PMhttp://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/http://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/
To clarify, the difference between the two is that the motion film frame makes room for audio tracks]]>Apr 7th 2010 3:13PMhttp://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/http://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/
It's the full width of a Super 35mm cinema frame, but the height is reduced i.e. 1.78:1 ratio not 1.33:1.

The significance of this is that you can't use Anamorphic lenses on the Red One like you can on the Arri D20, D21 and Alexia A-OV Plus.



]]>Apr 7th 2010 8:16PMhttp://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/http://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/
Wrong. Film runs through a motion-picture camera vertically, whereas it runs through a still camera horizontally. "Full-frame 35mm" for motion pictures does not mean the same thing as it does for stills, because in a motion-picture camera the frame size is limited by the width of the film.]]>Apr 13th 2010 7:07PMhttp://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/http://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/Apr 7th 2010 3:32PMhttp://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/http://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/Apr 7th 2010 9:12PMhttp://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/http://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/Apr 8th 2010 1:57AMhttp://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/http://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/
REDCODE is one of the advantages of the RED cameras, but since these cameras are modulars it's possible you'll get that as an add on.

The new RED system has a lot going for it, but it's great to see someone else throw their hat in the ring. It's the only way digital cinema will really go forward. A lot more is done with the RED than I expected after such a short time, being that it's a brand new company and most people in this business trust the proven and don't want to experiment.

The competition is always good for us, better cameras for better prices is great, moving more people into digital cinema (which will end up getting RED used more also by these people) is also great.]]>Apr 7th 2010 4:54PMhttp://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/http://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/Apr 13th 2010 7:09PMhttp://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/http://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/Apr 25th 2010 11:38PMhttp://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/http://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/Scarlet ... Meet ALEXA... Shes Experienced ;)

I work with the RED allot and own a Canon 5D Mk2. Thinking of saving for the Scarlet or Epic eventually, but if this camera competes with price and performance, I cant help but love ARRI build quality and practicality. Their follow focus units, matt boxes, lenses and lights that I use on a regular basis feel solid, always.

I find the RED is a little too modular at times with the stock parts. So modular bits break allot. :(]]>Apr 7th 2010 5:17PMhttp://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/http://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/
Are you on Arri's payroll? You keep spreading misinformation about RED. You said that "A Red one camera has essentially the quality of a decent 2K camera." Yet tests show that the RED 4k 16x9 at REDCODE42 yields 3.5K resolution (due to the Bayer pattern inefficiencies) and the 4.5K resolves a true 4.1K measured resolution. A pretty far cry from the 2K you're talking about.

As for RED not attending NAB because of financial difficulties, can we also assume that Apple didn't attend NAB last year because they couldn't afford it either? I doubt you have any real insight into RED's financial situation.

Now I'm not saying RED is perfect or unbeatable, but don't spread misinformation. I shoot RED footage multiple times every week and I'm happy that Arri has a comparable camera coming out. Competition forces innovation and keeps prices lower. Hopefully this will help drive down prices of RED's expensive peripherals.]]>Apr 7th 2010 5:43PMhttp://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/http://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/Does Apple show up at a seedy hotel at the end of the strip to hawk their wares in a hotel ballroom, riding on the coat tails of NAB? Clearly, they want to be there, but blew their marketing load way too early. They have admitted they took a financial bath the last couple years. Read up on it. You can babble on about image data all you want... I don't care what white papers say about the thing, it's terrible in low light, resolves adequately for what it is, but I will take a great 2K camera any day over what amounts to an average 4K camera. They should have left it at 2K and had a great camera instead of pushing its limits.
So what you're saying is that I should be working for Arri, not Sony, Silicon Imaging, Panasonic, etc.etc. all who make cameras I can trust infinitely more than a Red camera. Maybe if the red cameras I've used in the past worked the entire time I used them and didn't somehow break down, maybe if the image quality was as good as they claimed, maybe if the marketing department didn't whip fanboys into an unrealistic frenzy and I watched friend after friend buy into it and get taken to the cleaners financially after their investment tanked in value. I could go on, but I am not a fan of the company. They make a pretty decent camera, but it is unrealistically placed in with gear of much higher quality all to often.]]>Apr 7th 2010 6:53PMhttp://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/http://www.engadget.com/2010/04/07/arris-alexa-busts-out-native-prores-recording-plans-for-red-sm/"They make a pretty decent camera, but it is unrealistically placed in with gear of much higher quality all to often."

Ah, at least we agree on this! It seems that the $25k RED body ($19k RED One + $6k MX sensor upgrade) is expected to be the exact same quality, durability, and reliability as a $60k Alexa, $116K F950, $118k Phantom HD Gold, or the Panavision Genesis (not for sale, only rental). At it's price point, the RED has no competition. Zero. At twice the price, the Alexa may be worth the extra reliability (though I've never had a RED problem a reboot didn't fix) and greater flexibility in aftermarket accessories and drives. If you're renting instead of buying, then the 2x purchase cost of the Alexa becomes moot, as rental houses foot the purchase price and rental prices shouldn't differ drastically.

As for the sensor in low light, you're talking about the OLD sensor. The new, currently available MX sensor is comparable to the Alexa's not-yet-released sensor in terms of low light capability. Don't believe me? Watch the footage David Fincher shot at ISO 2000. Or read Marc Weigert's side-by-side comparison of the two cameras (who says, "The greenscreen footage of both cameras was very clean and - especially for 800 ASA, had very low grain/noise."). The Alexa comes out slightly ahead in most regards, but not significantly so.

I'm no fanboy of RED, as there are lots of things they could be doing better (I hate the overpriced proprietary drives, cables, etc.). But I think that the camera is good, the Alexa looks to be pretty dang nice as well, and I'm glad there's competition in the lower-priced cinema camera market. Having more players in the game will only make for better products for those of us that are out there shooting.]]>Apr 8th 2010 4:35AM