http://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/ Engadget Comments for http://www.engadget.com/media/feedlogo.gif http://www.engadget.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/http://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/http://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/
30 year old calculators didnt have E-ink but lcds, or leds, or plasma displays. But no E-ink.

The principe is about 30 years old, but its the newest of all flat display technologies. LCD technology can be traced to 1930s patent. Led display principle is as old as LCDs.]]>Apr 7th 2010 3:28PMhttp://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/http://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/]]>Apr 7th 2010 2:55PMhttp://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/http://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/
Where did that come from? That would be amazing.]]>Apr 7th 2010 2:56PMhttp://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/http://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/Apr 7th 2010 3:11PMhttp://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/http://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/
I've been a member since it came out (not sure how long that was) and I love it. A Kindle would be icing on the cake.

Here's where that rumor came from:

http://techcrunch.com/2010/02/12/amazon-wants-to-give-a-free-kindle-to-all-amazon-prime-subscribers/]]>Apr 7th 2010 3:13PMhttp://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/http://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/Apr 7th 2010 3:18PMhttp://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/http://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/
too late... already bought the ipad]]>Apr 7th 2010 3:31PMhttp://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/http://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/
I will be pissed beyond words if this turns out to be true. I just canceled my prime membership to scale back a bit on my monthly costs (and since I was mostly using it to ship books to my house, I didn't really need it after I bought a kindle).]]>Apr 7th 2010 4:45PMhttp://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/http://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/Apr 7th 2010 8:21PMhttp://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/http://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/
Getting it into stores is definitely a great idea. Despite the magicalness of the iPad, the Kindle is still a much better device for reading in any situation, especially outside. The Kindle can truly replace a book, but the iPad can only try to imitate it.]]>Apr 7th 2010 2:55PMhttp://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/http://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/Apr 7th 2010 2:56PMhttp://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/http://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/Apr 7th 2010 2:58PMhttp://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/http://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/
Thats the reason they dont have Kindle in stores. They dont want you to try kindle before buying because refresh rate between page is equally bad for Kindle. ]]>Apr 7th 2010 3:03PMhttp://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/http://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/I have no issues with the refresh rate on my Kindle. It's not instantaneous but I'm guessing it's faster than I can flip a page in a book. It would probably not be good for random-access flip-lots-of-pages type of access but for sequential reading of novels, it's perfectly acceptable.]]>Apr 7th 2010 3:12PMhttp://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/http://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/
If they replace they black white thing they generate during page refresh with a cooler effect, then i wont mind it much. but it distracts me to see that weird screen while waiting for page to flip.

In another case, sometimes I quickly want to go 2-3 pages back because of some reference. In kindle, it takes painfully long time to do it. I think they need to improve technology with this refresh rate. That would make kindle cool too.]]>Apr 7th 2010 3:17PMhttp://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/http://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/Apr 7th 2010 3:49PMhttp://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/http://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/They display a negative because without it the pixels wouldn't change completely. There would be a ghosting effect of some sort.]]>Apr 7th 2010 3:52PMhttp://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/http://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/Apr 7th 2010 4:03PMhttp://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/http://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/Apr 7th 2010 4:13PMhttp://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/http://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/
I do think it would be cool if you could set it to flash every 3rd page or something like that. I think it would be a nice compromise. In the end, the flash between pages is far less distracting to me than the artifacts left behind when it doesn't.

However it does make me wonder why every reader doesn't have the option to turn it off, just so that people can experience the trade-off.]]>Apr 7th 2010 5:39PMhttp://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/http://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/You can just hit the page button quickly 3 times, it will flash once and then jump 3 pages. You don't have to do each page individually. The flash is exactly analogous to the "flash" that happens when you turn the page of a paper book, there is a short visual shift and then the new page is visible. It doesn't take much time at all to get used to it and no longer notice it just as you no longer notice the page changes in a paper book.]]>Apr 8th 2010 1:35AMhttp://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/http://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/
That's how I see it at least. They need to sell it at Costco.]]>Apr 7th 2010 2:59PMhttp://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/http://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/
agree Costco members would gobble these things up. They generally have the cash to make frequent impulse buys. Target shoppers, maybe not.

Still, the real factor is whether or not you can try it out in store.]]>Apr 7th 2010 3:04PMhttp://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/http://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/Apr 7th 2010 3:12PMhttp://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/http://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/Apr 7th 2010 3:02PMhttp://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/http://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/Apr 7th 2010 3:03PMhttp://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/http://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/
I suppose you're one of those people that says:

"core i7.

same old technology as 30 year old calculators but with a new fancy name"?]]>Apr 7th 2010 3:04PMhttp://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/http://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/Apr 7th 2010 3:06PMhttp://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/http://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/Apr 7th 2010 3:08PMhttp://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/http://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/
I guess they must've listened. In a day.]]>Apr 7th 2010 3:12PMhttp://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/http://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/
No, really, thanks! I mean it.]]>Apr 7th 2010 5:41PMhttp://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/http://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/ My favorite post was one that said the writer had just seen a Kindle at a store and thinks that maybe Sony was the maker :-)]]>Apr 7th 2010 10:23PMhttp://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/http://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/Apr 7th 2010 3:14PMhttp://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/http://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/Apr 7th 2010 3:16PMhttp://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/http://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/Apr 7th 2010 3:18PMhttp://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/http://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/Apr 7th 2010 3:18PMhttp://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/http://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/Apr 7th 2010 3:22PMhttp://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/http://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/
Just like I won't be paying for glorified Flash apps on the iPad I also won't be paying $10-15 to rent a DRM-locked book that I could just borrow freely from the library or buy for $5-8. These new devices aren't making things easier and cheaper, but rather nickel and diming us for the same things the web promised for free or cheap.]]>Apr 7th 2010 3:27PMhttp://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/http://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/
Glorified flash apps? Now that is a stretch.]]>Apr 7th 2010 5:16PMhttp://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/http://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/Apr 7th 2010 5:42PMhttp://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/http://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/Apr 7th 2010 3:41PMhttp://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/http://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/for comfort. That info is confidential and he could be terminated for it.

To everyone else, April 25th is a general set date, unless it's streetdated which I highly doubt. Target is about to reset the electronics department to look completely different. You'll most likely see it on the floor during that week depending on how far ahead or behind the team that sets the new planograms is. Also, where it's placed will depend on what store prototype (layout, not test device) it is. ]]>Apr 8th 2010 1:22AMhttp://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/http://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/Apr 7th 2010 3:50PMhttp://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/http://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/Apr 7th 2010 4:14PMhttp://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/http://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/
By most reports and reviews, the iPad makes a very good book reader, and flatly denying that is not going to help make the case for the Kindle. I think we're going to see a $199 Kindle (or less) very soon, because the people who can afford the luxury of buying a book reader for $269 are the same people who can afford to buy an iPad which also does many other things.

Competition is good, and the iPad is good competition for the Kindle. ]]>Apr 7th 2010 5:11PMhttp://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/http://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/
I offered to proofread a novel for someone, within a few chapters my eyes were in pain and begging me to stop. There is a significant difference in reading a novel with contiguous text for an hour or more at a time vs. reading a bunch of short articles and emails that take no more than a few minutes each. The time you take to look away from the screen, even if brief and hardly noticeable, doesn't happen as often when you read a book.

Beyond that, but I don't know about you, but the lighting in my office is very controlled and set just how I like it to reduce eyestrain. It is something I certainly cannot replicate everywhere I would like to read a book.]]>Apr 7th 2010 5:48PMhttp://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/http://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/
Steve Jobs was right, people don't read, that's why he can push this out as an ebook and people will think it's just as good (for that purpose)

I think you're incorrect on a couple of points:

First, in many ways working on a computer is different to reading on a computer. Working requires looking away from the screen just as must as looking at the screen. Reading is concentration on the screen. That said, as a graduate student, there is major eye strain after a weekend of typing a major paper. My wife started to get headaches when she took a job that put her in front of a computer.

Second, although reviews try to be thorough, I doubt anybody who reviewed the ipad sat down and read 90 - 150 pages in one sitting (I'd be willing to guess most barely read 15-20). They glanced at features, played with options, changed some fonts, saw what the screen did in direct sunlight, but I don't think anyone actually sat down and really spent time and just read from it (I mean 3 to 4+ hours just reading - this might come as a shock to you but people who buy a kindle read from it)]]>Apr 8th 2010 3:28AMhttp://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/http://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/Apr 7th 2010 3:56PMhttp://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/http://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/Apr 7th 2010 4:06PMhttp://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/http://www.engadget.com/2010/04/07/kindle-coming-to-target-on-april-25/Apr 7th 2010 4:53PM