Monster Hunter Tri launch trailer is all over the place

Monster Hunter Tri arrives in North America this week, and to mark the occasion, Capcom sent out this strange trailer. It starts off kind of somber and beautiful, with some haunting chants, and then it suddenly transitions into FIGHT FIGHT FIGHT FIGHT.

Then some shots of a hunter hanging out with Cha-Cha, doing some fishing, then FIGHT FIGHT. Presumably, the actual game spreads out the violent bits and the relaxing bits, but put in rapid succession like this it seems a bit psychotic. How's that for a back-of-the-box quote?