When it comes to effective marketing strategies, it's kind of hard to beat "give away free money." It looks like that's exactly what Rockstar is doing in the UK, as any Xbox Live Gold or Silver member that downloads the Read Dead Redemption "Multiplayer Free Roam" trailer from Xbox Live between April 26 and May 10 will receive some free goodies. Specifically, grabbing the trailer will net you a token to download a Red Dead Redemption dashboard theme and -- more importantly -- 400 Microsoft Points for free. The points and token will be sent to the associated Live ID email address used to download the trailer within four to six weeks.
It's worth noting that the points expire on December 31, 2010, so don't plan on hoarding them. Also, the promotion is limited to the first 5,000 downloads (amounting to $25,000 in free money, incidentally). We're not sure how high the hype for Red Dead Redemption is in the UK, but we get the feeling this trailer is going to be pretty popular. Full details here.