Avatar sets Blu-ray sales record, sells 2.7 million in four days

Unsurprisingly, Avatar has done extremely well during its home video run. In fact, James Cameron's movie has claimed the honor of best-selling Blu-ray movie ever, beating the previous title-holder, The Dark Knight. According to a report by Variety, 2.7 million Blu-ray discs were sold in the four days since its retail release in the US. (In comparison, The Dark Knight took 18 months to sell 2.5 million discs.)

Perhaps a testament to the growing demand for Blu-ray content, Blu-ray accounted for 40% of total home video sales for Avatar in the four-day window. That's a significant increase from the 25% market share The Dark Knight claimed over a year ago.

Avatar will most likely represent yet another sales benchmark when it is re-released on 3D Blu-ray next year. Thankfully, PS3-owning movie fans are already equipped with one of the few Blu-ray players on the market that will be capable of playing that disc.

This article was originally published on Joystiq.