http://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/ Engadget Comments for http://www.engadget.com/media/feedlogo.gif http://www.engadget.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/http://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/http://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/May 6th 2010 9:23PMhttp://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/http://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/May 6th 2010 10:33PMhttp://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/http://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/May 6th 2010 11:17PMhttp://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/http://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/May 6th 2010 11:41PMhttp://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/http://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/May 7th 2010 1:33AMhttp://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/http://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/
One of TiVo's competitors probably.

I found the ultimate ad skipper though, kickS TiVo's ass. It's called not having a tv. A genius invention really and really quite affordable. ]]>May 7th 2010 5:44AMhttp://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/http://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/
why would you skip them!?]]>May 6th 2010 9:23PMhttp://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/http://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/
Nope, that's what the pause button is for..]]>May 6th 2010 10:09PMhttp://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/http://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/May 6th 2010 10:21PMhttp://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/http://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/May 6th 2010 10:27PMhttp://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/http://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/I still like watching non-live events live or slightly buffered.

It's hard to ignore 20 years of training myself to pee/get food during the commercials, especially during good commercials. Also, most of the time I forget I'm watching a recorded/buffered show and will watch two commercials before fast forwarding past the rest.]]>May 6th 2010 10:38PMhttp://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/http://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/]]>May 6th 2010 9:25PMhttp://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/http://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/
In other news, 95% of people given a free Tivo have no effing clue how to actually use it.

What they really need to do is enable all cable boxes with the OPTION to feed data to Nielsen so the apparent mouth-breathers who decide which shows stay on the air will stop getting all the good shows canceled, while they mash their flippers together for turds like Real Housewives and Dancing with the Stars. I would gladly let Nielsen know exactly what I watch if it keeps great shows from going under.

I don't know, maybe I put too much faith in the taste of the American populace, but I think that the Nielsen data does not accurately represent younger viewers who are more into watching stuff off Hulu, BT, and DVR.]]>May 6th 2010 10:30PMhttp://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/http://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/May 7th 2010 1:27AMhttp://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/http://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/
Augh, don't get me started on Better Off Ted. Just awesome. Biggest loss since Pushin Daisies.]]>May 7th 2010 9:15AMhttp://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/http://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/May 7th 2010 2:50PMhttp://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/http://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/May 6th 2010 9:26PMhttp://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/http://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/May 6th 2010 9:26PMhttp://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/http://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/LOL I know.]]>May 6th 2010 9:28PMhttp://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/http://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/May 6th 2010 9:30PMhttp://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/http://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/I love the way you think. Funny as hell. But on a serious note, that's exactly what I do. ]]>May 6th 2010 9:40PMhttp://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/http://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/May 6th 2010 9:30PMhttp://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/http://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/May 7th 2010 2:56AMhttp://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/http://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/May 6th 2010 9:32PMhttp://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/http://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/May 6th 2010 9:41PMhttp://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/http://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/May 6th 2010 9:32PMhttp://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/http://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/May 6th 2010 9:34PMhttp://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/http://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/May 6th 2010 10:13PMhttp://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/http://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/May 6th 2010 9:35PMhttp://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/http://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/May 6th 2010 9:38PMhttp://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/http://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/May 6th 2010 9:39PMhttp://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/http://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/May 6th 2010 9:49PMhttp://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/http://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/
I actually prefer to use the fast forward at 3x. It's fast enough for skipping commercials but slow enough to see where to jump back into the show.]]>May 7th 2010 1:45AMhttp://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/http://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/
*Im not fat -.-. I'm actually 6' 140 lbs. Damn u high metabolism and excercise!]]>May 6th 2010 9:45PMhttp://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/http://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/May 6th 2010 9:48PMhttp://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/http://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/ ]]>May 6th 2010 9:53PMhttp://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/http://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/May 6th 2010 10:23PMhttp://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/http://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/I don't disagree with you. Some of us just don't care enough or need to have a job or have other responsibilities. Some of us don't have the need to me an "efficient" viewer. Some of us actually love to watch the highly entertaining PROGRESSIVE INS and "Apply directly HEAD ON" commercials. While others, well, they are different with their constant need to not waste time.]]>May 6th 2010 10:31PMhttp://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/http://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/May 7th 2010 1:32AMhttp://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/http://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/May 6th 2010 9:56PMhttp://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/http://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/May 7th 2010 2:42AMhttp://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/http://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/May 6th 2010 9:57PMhttp://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/http://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/I skimmed the report and still don't know how they determined whether someone was actually watching or not. They knew how many hours a person watched TV on average, so I suppose they just asked the viewers when the TV was actually on.]]>May 6th 2010 10:27PMhttp://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/http://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/May 6th 2010 10:50PMhttp://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/http://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/
No, but TiVo knows _itself_. If nobody's actively pressing buttons for a while, the study determines there is no actual TV viewing during that period.

Check out the actual study at http://faculty.fuqua.duke.edu/~mela/bio/papers/Bronnenberg_Dube_Mela_2009.pdf — they covered all bases. The study used TiVo log files (which detail DVR operation down to every remote-control keypress.) and analyzed activity levels to determine viewing. TiVo knows when it's actively being used, vs. the other 20-ish hours of the day when it's on (and possibly recording), but not being used.

Regarding the naïve-user argument (a.k.a. "drooling noobs given free DVRs, not knowing how to use them"), it's true that study participants only watched recordings 11%-15% of the time, but average TiVo users only watch recordings 25% of the time. I know, as a seasoned and rabid TiVo user, I shake my head in disbelief, but TiVo owners watch 75% of their TV live. We may not like it, but it's true.]]>May 8th 2010 2:14PMhttp://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/http://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/
There is no way people are paying the premium for a TiVo and not using its features 95% of the time.]]>May 6th 2010 9:58PMhttp://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/http://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/RTFA, these people didn't buy their Tivos.
If you count all homes with DVRs, I wouldn't be surprised if most people watch them live if they have the DVRs from their cable company... like my parents do. Some people just don't get it. I think the people who go out of their way to get a Tivo are more likely to watch recorded stuff.]]>May 6th 2010 10:56PMhttp://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/http://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/May 6th 2010 10:00PMhttp://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/http://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/May 6th 2010 10:03PMhttp://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/http://www.engadget.com/2010/05/06/study-finds-commercial-skipping-dvrs-dont-affect-purchases-ti/May 6th 2010 10:12PM