At a much lower cost than the iPad, the Barnes and Noble Nook, and the Amazon Kindle, the book reader may get some attention from bargain hunters. Borders has also announced that e-books will also be available from an app that runs on the iPhone, the iPod touch, and the iPad. There will also be a version for Apple desktops and laptops.
It's not likely that the books themselves will be any cheaper than they are on other services, but Borders is likely to have a better selection that the Apple iBook Store, which is pretty thin right now. Borders says it will have a million books available online, while Apple claims to have "tens of thousands."
The Kobo app (without the Borders connection) is actually already available for the iPhone and the iPad, but neither app has garnered very positive reviews. Our own Erica Sadun found some things to like about the iPad app in her preview last March.