EA has launched a promotional contest for NBA Jam in which entrants submit their best -- or best worst -- one-liners for a chance to have them used by classic NBA Jam announcer Tim Kitzrow in the Wii game. We imagine winning is akin to being Zack Morris for the rest of your life.

As the instructional video above, uh, instructs, you'll need to submit your one-liners on the NBA Jam contest page on Facebook. The contest is already underway, and the entry period closes May 19.

Oh, need one to get you started? How about: "Need some fries with that BOOMSHAKE-A-LAKE-A-LAKE?" (Hmm, maybe you should just come up with one of your own.)

This article was originally published on Joystiq.