MTV admits higher sales of Beatles: Rock Band were expected in Europe
The Beatles: Rock Band may have been a critical success, but it never achieved the levels of commercial success MTV had hoped for in Europe. MTV general manager Scott Guthrie told MCV that a combination of the bad economy and competition contributed to the game's undesirable performance.
"We got caught in a few things that happened last year. It was a tough economy; there was a lot of competitive products out there, and I think Beatles probably had softer sales than it would have if some of those things weren't in play," he said. "Overall we were pleased with the sales. I think that we underestimated the competition and they took mind share away from us." This shouldn't be an issue for MTV's next game, Green Day: Rock Band, the company hopes.
The competition Guthrie talks about is Guitar Hero 5, which did gangbusters in Europe. But while Guitar Hero 5 was busy selfishly generating cash for Activision, The Beatles: Rock Band managed to generate a lot of cash for charity, so that has to help MTV get through those cold nights. Right?
