http://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/ Engadget Comments for WSJ: RIM testing Blackberry tablet for potential release by year's end http://www.engadget.com/media/feedlogo.gif http://www.engadget.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/http://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/http://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/Jun 14th 2010 8:23PMhttp://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/http://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/
Yeah, tell that to Apple and mobile phones c. 2007: "Apple, take it easy bud, this is not your core competency." Hmmm... ]]>Jun 14th 2010 8:25PMhttp://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/http://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/
If it has any success, it will be in the business space. Not to Apple users or the likes...not at all.

The flip side to this is that if they make a good tablet, there will be MANY disgruntled Storm 1 & 2 owners saying, "WTF RIM?! Fix my phone NAO!!!"]]>Jun 14th 2010 8:30PMhttp://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/http://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/
This is like Palm decided to make a desktop OS. Would RIM still have enough manpower to keep up with their Blackberry with this?]]>Jun 14th 2010 8:31PMhttp://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/http://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/Enlighten me then, see if you can explain it if you're so smart. And I'm sure you are smart looking at your username...]]>Jun 14th 2010 8:33PMhttp://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/http://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/Tell me this is a cruel, sick joke. RIM has absolutely NOBODY supporting this with 3rd party application. BlackBerry OS is dying on a phone, how do they think it's gonna work on a tablet? (And no, I am a BlackBerry Tour user, and proud of it)]]>Jun 14th 2010 8:34PMhttp://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/http://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/Jun 14th 2010 8:37PMhttp://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/http://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/Jun 14th 2010 8:51PMhttp://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/http://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/What a joke....]]>Jun 14th 2010 8:52PMhttp://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/http://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/Jun 14th 2010 8:53PMhttp://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/http://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/this has very little chance of working. People are not clammoring for Blackberry and the next OS is booboo. Blackberry is going to start losing marketshare soon. ]]>Jun 14th 2010 9:01PMhttp://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/http://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/
But Apple had already proven itself as the worlds most popular MP3/Mid producer with several generations of iPods... Plus, they made the Newton, which basically gave birth to the PDA market...

Are you saying before the iPhone, Apple didn't know how to make portable devices???

The argument against BB here is that BB owners don't use other parts of the OS....

Sorry, I forgot Breakout.]]>Jun 14th 2010 9:20PMhttp://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/http://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/If you were a smart business and recognized that you were about to lose market share, wouldn't you look for ways to sure up your product line?

This could be very good for RIM. It will be interesting to see how it connects via tether, will it have wi-fi? If so, I could see using this to get my corp. emails etc and not boot the computer in the airport or hotels. I have Sprint and use their mobile hot spot on the road with my laptop. It would be nice to use a tablet instead.
If it connected to BES, this could be very good.]]>Jun 14th 2010 9:25PMhttp://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/http://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/
Look BB does one thing really well - and they are the very best at it - email/text on a mobile devices. EVERYTHING else I would rate them as a thumbs down when compared to other offerings.

If RIM is going to do a tablet that requires you to have a BB (for tethering data) what is this tablet going to do? Enhanced email? View office docs? I just don't see it. In the office space I need Windows and my BB. Android won't work. The iPad certainly won't work. For business I need a full Windows client.]]>Jun 14th 2010 9:46PMhttp://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/http://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/
I guess what I'm saying is, I'm only half-prejudice against this and I could come around, but they'll have to impress me unlike what they've done up until now. ]]>Jun 14th 2010 9:48PMhttp://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/http://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/
diversification is the closest thing you're going to get to a free lunch in finance but it depends on who performs it.

there's actually more than solid evidence that companies shouldn't try to diversify too much out of their core competencies. investors can achieve that same diversification at zero cost by buying companies more suited towards the aim of the new venture or product.

that being said, RIM could probably leverage its existing expertise and customer base by making a tablet more suited towards the business user, if that's the direction they're taking. the tablet market has clearly shown growth and potential, and RIM would be smart to increase returns on its existing assets by latching onto the tablet market.



]]>Jun 14th 2010 9:48PMhttp://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/http://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/
Looks like apple didn't invent the tablet, god did. And these really are magical and revolutionary.]]>Jun 14th 2010 10:12PMhttp://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/http://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/Jun 14th 2010 11:15PMhttp://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/http://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/Jun 14th 2010 11:16PMhttp://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/http://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/It's BrickBreaker.]]>Jun 14th 2010 11:36PMhttp://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/http://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/Jun 14th 2010 8:24PMhttp://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/http://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/
Marketing doesn't sell technology products. Good products sell technology products. Advertising dollars/product revenue has to be one of the lowest ratios in almost any industry.

Just when your core product is losing market share due to lack of innovation, its not time to jump on a tablet bandwagon and play the me too game.]]>Jun 14th 2010 8:36PMhttp://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/http://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/
Figures, leave the product life cycle and technological direction to the engineers. You guys can dump millions of dollars into "marketing" your windows vistas, web tvs, microsoft zunes, XM radios. The list goes on and on. Maybe marketing can turn crappy cosmetic makeup into top selling makeup, but not in the technology world. In the end, products will be judge by the level of engineering and innovative and useful features it brings.]]>Jun 14th 2010 8:47PMhttp://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/http://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/
As pointed out before, marketing is not the same as advertising. I really want to drive that point home because as somebody who works in the field, it gets pretty old. Marketing is so much more.

This is something that RIM has to do in my opinion. Right now there are BlackBerry users picking up iPads with 3G connections and they're using those in place of their BlackBerry devices for checking email, browsing the internet, and basic document creation/editing. This may sound harmless, but these loyal users are dipping their toes into the Apple ecosystem and are on the verge of being "converted". They're not buying iPads to spite RIM, they're buying the iPad because they don't have any other choice, RIM offers nothing to compete on this level. Whether or not they can pull it off with their first tablet is up in the air, but they have to start somewhere. Heck, look at the Storm and how it kept millions of customers looking for a touch screen experience in the BlackBerry ecosystem. (the quality of the Storm itself is obviously up for debate)

Apple creates really solid products, and the less time RIM customers spend using an Apple device the better it is for them. Oh, and I write this as a dedicated BlackBerry user who is picking up an iPad later this week.]]>Jun 14th 2010 9:03PMhttp://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/http://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/
lol marketing guys patting them selves on the back. So the marketers think that RIM, a questionable technology company that has been milking their bread and butter for the better part of 5 years now, should jump into an unproven market and play the me too game. Are you guys on the Microsoft Kinect team?

Are all these RIM cellphone engineers suddenly suppose to be able to make tablets? Is there any technology they have able to be leveraged in a tablet? Is their RIM OS so awesome that it just a matter of porting it to a tablet? Oh I know, they are masters of the multitouch!

I hear the 3D television business is the way of the future, maybe they should dump some R&D money into that business as well.

You said it perfectly, 100% on point if you will, "Heck, look at the Storm and how it kept millions of customers looking for a touch screen experience in the BlackBerry ecosystem. (the quality of the Storm itself is obviously up for debate)"

It kept the customers in the ecosystem only to be disappointed and let down by a me too touchscreen product that lacked the refinement and technical capability of its competitors and left the customer with a bad taste in their mouth.

I understand marketing isn't just advertising, but lets be honest, advertising is a hundred billion dollar + industry, it has to be a good amount of what you do.



]]>Jun 14th 2010 9:29PMhttp://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/http://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/Core business is core business, and if RIM forgets that their core business IS business than they are doomed. Previous forays into consumer electronics by RIM haven't found success, so I highly doubt that this tablet will either. Their real hope is if they can make a tablet with business in mind, which I could see succeeding big-time in the boardroom. The comparison to Apple is unfair, as they were a consumer-electronics company that made a consumer electronic in the iPhone (arguably the first smartphone aimed totally at consumers). Sure, the iPhone was a new type of product for Apple, but their customer was the same as before.]]>Jun 14th 2010 9:33PMhttp://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/http://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/Jun 14th 2010 9:42PMhttp://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/http://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/Best news I've heard all day. Make your point and take your trash talk elsewhere.]]>Jun 14th 2010 10:17PMhttp://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/http://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/Jun 14th 2010 11:06PMhttp://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/http://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/
"Advertising does not sell Products, Good Products sell good products" (Sorry I corrected your marketing/advertising confusion)

Tell that to apple. The ipod is far from the best MP3 player on the market yet outsells everything else my quite some margin. Their advertising has resulted in practically all children having no knowledge of any other MP3 device. You ask an average 12 year old what MP3 players are available and which ones offer and it will be a very short list. The iphone was fundamentally flawed on release but their advertising persuaded many people otherwise and the ipad is far less useful than a netbook but again their advertising is making people believe that is not the case.

Apple are the kings of advertising.]]>Jun 15th 2010 9:14AMhttp://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/http://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/Jun 14th 2010 8:24PMhttp://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/http://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/Jun 14th 2010 8:35PMhttp://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/http://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/Jun 14th 2010 8:26PMhttp://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/http://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/Jun 14th 2010 8:26PMhttp://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/http://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/Yo, I don't know if you know this, but this is "Engadget". Notice the word "gadget" in the site's name.
Not a political blog...]]>Jun 14th 2010 8:32PMhttp://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/http://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/
xD]]>Jun 14th 2010 8:33PMhttp://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/http://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/
Thou shall not make a tablet before making a stable OS for previous devices.

- Apple 3:16]]>Jun 14th 2010 8:34PMhttp://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/http://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/Jun 14th 2010 8:27PMhttp://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/http://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/Jun 14th 2010 8:36PMhttp://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/http://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/
a grid of static icons you say? gee, sounds an awful lot like the iphone and ipad running iOS]]>Jun 14th 2010 9:13PMhttp://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/http://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/
It may not compete in the consumer space, but for business I think they've got a golden opportunity here. I guess we'll wait and see how (or if) they capitalize on that...]]>Jun 14th 2010 9:54PMhttp://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/http://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/Jun 14th 2010 8:27PMhttp://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/http://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/Jun 14th 2010 10:48PMhttp://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/http://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/Jun 14th 2010 8:28PMhttp://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/http://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/Jun 14th 2010 8:31PMhttp://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/http://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/Jun 14th 2010 8:32PMhttp://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/http://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/Jun 14th 2010 8:34PMhttp://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/http://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/
An android version? Dude, that's their BB OS.

]]>Jun 14th 2010 8:52PMhttp://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/http://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/Jun 14th 2010 8:33PMhttp://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/http://www.engadget.com/2010/06/14/wsj-rim-testing-blackberry-tablet-for-potential-release-by-year/Jun 14th 2010 8:36PM