http://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/ Engadget Comments for Emblaze's First Else in danger of becoming a smoldering slab of vaporware? http://www.engadget.com/media/feedlogo.gif http://www.engadget.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/http://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/http://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/Jun 16th 2010 8:57AMhttp://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/http://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/Google buy it please.]]>Jun 16th 2010 8:58AMhttp://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/http://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/It clearly wasn't for everybody but it was pretty unique and interesting approach. Too bad, I really wanted to try a phone like that.
The video teaser was awesome too.]]>Jun 16th 2010 9:03AMhttp://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/http://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/Wish they would develop and sell it as a home replacement for Android phones if they can't release their phone phone. Should be easier than making hardware and trying to get major carriers to sign on. ]]>Jun 16th 2010 9:06AMhttp://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/http://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/Yeah it seems like companies like this really need to rely on Google to save them...rather than their initial goal, which was to compete with Google.

That being said, I don't think Google will be too interested, except maybe if they own attractive patents. The UI is far too different from what Android is now that I don't think much of it could be overlapped/used in future Android builds.]]>Jun 16th 2010 9:13AMhttp://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/http://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/God damnit...I was really loving their demos...the UI is simply amazing...fucking fuck!]]>Jun 16th 2010 9:19AMhttp://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/http://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/
Seems like something Sony would be, considering the UI anyway.]]>Jun 16th 2010 9:21AMhttp://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/http://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/
This was the first phone to use a UI optimized for one hand. You have no idea how many times I almost drop my iPod Touch because I try to reach in to a lower corner of the screen with one hand. ]]>Jun 16th 2010 9:22AMhttp://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/http://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/It's a shame you missed out on the iPhone pre-order since you were waiting on this vaporware. Too late now. I know how badly you wanted the iPhone.]]>Jun 16th 2010 9:26AMhttp://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/http://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/
I remember seeing the early videos of this device being used, then I remember seeing the hardcore videos of the UI in action, then I remember their epic movie-like promotion vids. Then they just disappeared... really sad. It's hard to compete in the world of iPhones, Android and Blackberry. Maybe they should turn their focus on Europe?]]>Jun 16th 2010 9:28AMhttp://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/http://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/
STFU. The only thing iOS legitimately have over this device's UI is its Apple branding.]]>Jun 16th 2010 9:31AMhttp://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/http://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/Jun 16th 2010 9:41AMhttp://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/http://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/
I thought the interface was pretty cool and futuristic-looking. Too bad as they are quickly losing ground to Android.]]>Jun 16th 2010 9:48AMhttp://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/http://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/Jun 16th 2010 11:07AMhttp://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/http://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/Jun 16th 2010 1:17PMhttp://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/http://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/
Scores really high on the "cool" factor. Very low on the "practical" factor. Seems like a UI that I would install and then remove a week later after the novelty wore off.]]>Jun 16th 2010 3:03PMhttp://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/http://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/]]>Jun 17th 2010 11:17AMhttp://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/http://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/Jun 16th 2010 8:58AMhttp://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/http://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/Jun 16th 2010 8:58AMhttp://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/http://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/Jun 16th 2010 9:01AMhttp://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/http://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/Maybe one of those manufacturers that keep saying that owning an OS is so important can buy it]]>Jun 16th 2010 9:06AMhttp://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/http://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/Jun 16th 2010 9:15AMhttp://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/http://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/Jun 16th 2010 10:03AMhttp://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/http://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/
I just didn't get why they would bother dealing with the hardware and simply focus on the software instead - possibly selling their UI as a skin on top of Android or something like that. With so many Android phonemakers, I could see at least one of them wanting to differentiate their product by having a unique skin on it. ]]>Jun 16th 2010 8:59AMhttp://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/http://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/Jun 17th 2010 10:20AMhttp://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/http://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/Jun 16th 2010 8:59AMhttp://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/http://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/
"it was supposed to liberate us"]]>Jun 16th 2010 9:05AMhttp://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/http://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/Jun 16th 2010 9:09AMhttp://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/http://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/Jun 16th 2010 9:21AMhttp://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/http://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/Jun 16th 2010 9:23AMhttp://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/http://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/You could could put a costume skin on your phone and imitate the functionality of that thing.
]]>Jun 16th 2010 9:34AMhttp://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/http://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/go do it then :)
if its so simple id love to see your effort]]>Jun 16th 2010 10:12AMhttp://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/http://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/Jun 16th 2010 9:35AMhttp://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/http://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/
It could be swapped for left handed use in the settings menu.]]>Jun 16th 2010 11:45AMhttp://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/http://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/Jun 16th 2010 1:38PMhttp://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/http://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/Jun 16th 2010 9:39AMhttp://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/http://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/I would have liked to play around with the interface IRL. Looked promising to me.

Maybe Google can grab some of that talent and incorporate it into their "laser focused efforts on UI".]]>Jun 16th 2010 10:22AMhttp://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/http://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/Jun 16th 2010 10:46AMhttp://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/http://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/Jun 16th 2010 11:12AMhttp://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/http://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/Jun 16th 2010 11:30AMhttp://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/http://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/Jun 16th 2010 12:12PMhttp://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/http://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/
Their web page is still up:

http://www.firstelse.com/#/Touch/ThesPlay]]>Jun 16th 2010 12:44PMhttp://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/http://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/Jun 16th 2010 1:24PMhttp://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/http://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/Jun 16th 2010 2:01PMhttp://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/http://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/Jun 17th 2010 8:48AMhttp://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/http://www.engadget.com/2010/06/16/emblazes-first-else-in-danger-of-becoming-a-smoldering-slab-of/
But the idea presented here of google buying it would be interesting.
The interface is unique but lacks the expansion possibilities of Android.
Combine those two, trow in some really high end hardware and the iPhone is down for the count ladies and gentlemen.]]>Jun 17th 2010 6:15PM