http://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/ Engadget Comments for California considers electronic ads on license plates, we consider never moving there http://www.engadget.com/media/feedlogo.gif http://www.engadget.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/http://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/http://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/Jun 21st 2010 10:06PMhttp://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/http://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/
I can see it now...Viagra and Cialis ads competing on cars that are side by side...

How about a Isuzu ad on your brand new Bentley? XD

]]>Jun 21st 2010 10:09PMhttp://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/http://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/Jun 21st 2010 10:11PMhttp://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/http://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/Say there are two lanes, the cars in the left lane are standing still waiting for green light to turn left, the cars in the right lane moving forward.

Now, the ads blinking on the cars in the left lane may and will create distraction for cars in the right lane. Human eye set up to watch the road for any sudden movement (like a child running on the road) will be distracted by those plates and someone will get hurt or die.

I hate how they waste our money, then they tax us to death and then they want to kill us on the roads.

Politicians are sluts.]]>Jun 21st 2010 10:24PMhttp://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/http://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/lol i see it now, an advertisement of a road for whatever reason then people staring at it run into the virtual road or the car that holds the plate]]>Jun 21st 2010 11:00PMhttp://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/http://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/Jun 21st 2010 11:25PMhttp://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/http://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/
Imagine if the ad was one of those personal injury claims lawyers ads that you see on buses in LA. Picture it - you're on the freeway, you hit stop-start traffic but don't notice it until the last minute, you slam the brakes but skid, you see the ad on the plate on the car in front of you, you scream "oh shit..."]]>Jun 21st 2010 11:46PMhttp://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/http://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/Jun 22nd 2010 12:07AMhttp://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/http://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/Jun 22nd 2010 12:55AMhttp://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/http://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/Jun 22nd 2010 1:00AMhttp://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/http://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/
A. Allows people to drive new vehicles around for weeks with no temporary tag.

B. Still doesn't have the technology to issue you your license on the spot at the DMV.

C. Loves to talk about how "car-oriented" they are, but then display gross ignorance of basic civil engineering for vehicles.

And... electronic plates? How will they distinguish real ones from fakes? ASININE.]]>Jun 22nd 2010 2:50AMhttp://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/http://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/Jun 22nd 2010 9:58AMhttp://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/http://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/I can just imagine

"Don't be distracted whilst driving - no use of mobiles"]]>Jun 22nd 2010 3:02PMhttp://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/http://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/Jun 21st 2010 10:06PMhttp://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/http://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/Just think, this thing will be hacked within a month of its release, if that, and then you could load your custom animations on it. Awesome.]]>Jun 21st 2010 10:31PMhttp://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/http://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/Jun 22nd 2010 1:17AMhttp://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/http://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/
More like advertisers would jump the que and everyone else would be forced to wait 18 hours]]>Jun 22nd 2010 2:38AMhttp://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/http://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/
So much to distraction behind the steering wheel...]]>Jun 22nd 2010 3:44AMhttp://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/http://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/Jun 21st 2010 10:06PMhttp://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/http://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/
Seriously? Who will pay for this license plate draining my car's battery when idle?]]>Jun 21st 2010 10:10PMhttp://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/http://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/Jun 21st 2010 10:27PMhttp://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/http://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/
It's called an alternator. ]]>Jun 21st 2010 10:41PMhttp://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/http://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/
And would the alternator magically draw power out of the air? No.

The alternator draws power from the rotation of the engine belts. And the engine belts run by using the gasoline your pay for.

So basically, they are using your gasoline to spin the engine, which the engine spins the alternator, and the alternator charges the battery, and which the battery powers the ad plates.

TL:DR, You're paying for them to display their ads.]]>Jun 21st 2010 10:49PMhttp://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/http://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/
Your alternator is already spinning and requires no extra fuel.]]>Jun 22nd 2010 12:06AMhttp://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/http://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/WOW Did you just discover free energy? You're going to make a fortune!]]>Jun 22nd 2010 1:36AMhttp://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/http://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/
do the wheels on your car spin in the same magical way as your alternator? why not just take out that pesky engine sucking all that fuel and costing you money since your car doesn't require it]]>Jun 22nd 2010 7:22AMhttp://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/http://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/
Did I say that? No. Your alternator is already producing the power that your engine is producing. Yes your car is using fuel to turn the alternator. My point is you won't be using any EXTRA fuel to power a screen on your license plate.]]>Jun 22nd 2010 9:49AMhttp://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/http://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/Jun 21st 2010 10:07PMhttp://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/http://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/
Isn't this what is messed up about the country? People willing to give the state power and authority as long as they get cash....]]>Jun 21st 2010 10:49PMhttp://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/http://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/Jun 22nd 2010 12:32AMhttp://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/http://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/
I'll support innovation over begging the federal government for more money. Still might be a distraction problem though. ]]>Jun 22nd 2010 12:36PMhttp://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/http://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/Jun 21st 2010 10:08PMhttp://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/http://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/
Destruction of state property. Huge fine. ]]>Jun 21st 2010 10:11PMhttp://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/http://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/Oops...I backed into a tree...which happened to have a large metal point right at license plate ad level...how horrible.]]>Jun 21st 2010 10:16PMhttp://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/http://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/
I'm pretty familiar with CA vehicle code, and I don't know of anything in it that would indicate that the state own the plate. After all, I paid for the thing. I could be wrong, but either way, the poster above has the right idea if they do some how own the plate. :)]]>Jun 21st 2010 10:36PMhttp://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/http://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/No, you do _not_ pay for the license plate, you pay for the administrative fee for the State of California to issue you one of _their_ license plates. You never own it at any point.]]>Jun 21st 2010 10:44PMhttp://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/http://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/
I doubt Cali would just up and put electronic boards on license plates and then let it be perfectly fine to destroy them.

The easiest way to get around that is basically making it so that you "rent" the plate. ]]>Jun 21st 2010 10:44PMhttp://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/http://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/Source? (I'm genuinely interested.)]]>Jun 21st 2010 11:03PMhttp://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/http://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/Jun 22nd 2010 3:17AMhttp://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/http://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/Are you the douche from HDTVarcade?]]>Jun 22nd 2010 3:33AMhttp://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/http://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/California Vehicle Code Section 4850
"The department, upon registering a vehicle, shall issue
to the owner two partially or fully reflectorized license plates..." The key word being "issued", not "given". When you register your car, you pay administrative fees, some of which are used to make these plates for you, but you don't _purchase_ license plates.

@r3loaded
You just proved my point exactly. Most state laws specify that plates stay with the car when the car is sold. If the plates _belonged_ to you, what right would the state have to tell you to give them to someone else? If those are your plates, then let the next asshole make his own plates. Maybe in your ass-backwards state they force car owners to do the footwork of making the plates, but you don't own them in the sense that you can do whatever you like with them any more than you own your driver's license.]]>Jun 22nd 2010 3:48AMhttp://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/http://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/Thanks. I came across that part of the vehicle code as well but still did not find it to be clear cut enough to show who owns the plate. I suppose the State owning the plate does make most sense, but that still wouldn't stop me from disabling ads they've placed on my cars ass. :)]]>Jun 22nd 2010 4:30AMhttp://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/http://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/Yes, I'm the douche from HDTVArcade. Which douche are you?]]>Jun 22nd 2010 4:31AMhttp://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/http://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/Jun 22nd 2010 8:26AMhttp://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/http://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/
what, oh im sorry i thought i was living on a capitalist country not a communist one...]]>Jun 23rd 2010 12:48AMhttp://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/http://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/Jun 21st 2010 10:08PMhttp://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/http://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/"...but would flash awesome advertisements and other messages when stopped for more than four seconds." You're right, it does sound safe. Keen observation.]]>Jun 21st 2010 10:50PMhttp://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/http://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/Jun 21st 2010 10:08PMhttp://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/http://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/Jun 21st 2010 10:09PMhttp://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/http://www.engadget.com/2010/06/21/california-considers-electronic-ads-on-license-plates-we-consid/If the vehicle in front of you is stopped for four seconds, then you're either parked or stuck in a traffic jam. What's the problem with a distraction?]]>Jun 21st 2010 10:49PM