The clips are short and to the point while showing off an app's main features. Among 'The Chosen Apps' are Things for iPad, Popular Science+ and Epicurious (a favorite of yours truly).
There's also a great feature on Bonnier, the publisher of Popular Science. It describes a brief history of Mag+, the sub-group created to bring Popular Science to the iPad, with interviews and a slideshow of the app's development process. It's quite interesting.
Congratulations to the developers whose apps got featured. We hope to see more features like that one from Bonnier.
[Hat tip to David Chartier]