Droid X ad pokes fun at iPhone 4 antenna troubles

The world of corporate cheap shots has today been enriched in its number with one supersized ad for one supersized phone. BGR reports that Motorola took out a full-page spread in the New York Times on this final day of June, which was ostensibly dedicated to promoting the positives of its mighty Droid X. But Moto has also followed in the footsteps of Nokia in making a not so subtle jab at the latest king of the smartphone realm. According to the ad, one of the most important things about the Droid X is that:

"It comes with a double antenna design. The kind that allows you to hold the phone any way you like and use it just about anywhere to make crystal clear calls."

Glad we got that established -- next Moto will be telling us the alarm clock on its phones works just fine too. Skip past the break for the untrimmed ad.

[coolbho3000 Posted Jun 30th 2010 5:32PM]

I think this ad holds water because the Droid X can, you know, actually make calls.

[MarkAnderson Posted Jun 30th 2010 5:34PM]

@coolbho3000

Yes. Making calls is good. Alarm clocks? Seriously?

[Madcat Posted Jun 30th 2010 5:34PM]

@coolbho3000
If users can hold their phone any way they choose, you are doing it wrong..

[SamTatr Posted Jun 30th 2010 5:34PM]

When will this madness end?

[SolidSnake Posted Jun 30th 2010 5:35PM]

@coolbho3000
Aaaaand the feeding frenzy begins.
"Once you make a god bleed, the sharks come out to eat.."

[kchase731 Posted Jun 30th 2010 5:36PM]

@coolbho3000 WAY TO CAPITALIZE on Apples mistakes. GO MOTO

[SamTatr Posted Jun 30th 2010 5:38PM]

Apple should get sued, you know, for making PHONEy claims
(That the iPhone 4 can call people)

[SamTatr Posted Jun 30th 2010 5:39PM]

Also, the hostage said he couldn't stay long on the phone. he was tied up at the moment.

[Eraser Posted Jun 30th 2010 5:40PM]

Agreed. Engadget adding the comment about the alarm clock was unnecessary. Motorola actually has a valid point here. However, for some reason, Engadget brushes it off as a smug ad and acts all snarky about it.

What about those Mac vs PC ads? Did those not count as smug? I see no difference here, if anything this is a little more civilized because it never calls the iPhone out by name.

[austinapple Posted Jun 30th 2010 5:43PM]

@coolbho3000

Moto Engineering >>>>> Apple Marketing

[appsman Posted Jun 30th 2010 5:44PM]

@SamTatr - What PHONEy claims? Steve said it's magical! See, nothing up my sleeve. I put my little finger here and.....VOILA....the signal disappears!

[TomSawyer Posted Jun 30th 2010 5:44PM]

@kchase731
yeah, apple really blew it when the made a phone that has sold 2 million units in a week. Totally blew it.

[iPhone4 Antenna Posted Jun 30th 2010 5:45PM]

whys everybody always picking on me

[ZeCoder Posted Jun 30th 2010 5:45PM]

@coolbho3000
If users can make phone calls, you blew it.

[tbhuang2 Posted Jun 30th 2010 5:46PM]

@coolbho3000
Hey, you're the guy who made SetCPU!!!! Best app ever!!! :D

[sphbking Posted Jun 30th 2010 5:46PM]

@coolbho3000

Thanks to Apple, 360hold is now a promotable feature.

[sharms Posted Jun 30th 2010 5:47PM]

@coolbho3000

Yea but it lacks one key feature: gesture-based automatic call ending/dropping.

I don't want!!

[devildrifterx Posted Jun 30th 2010 5:47PM]

@Eraser

Its funny but an alarm clock bug issue is no where near as a bad as flawed phone on the hardware level

[moonlitegram Posted Jun 30th 2010 5:47PM]

@Eraser

P.C. = Personal Computer. It's not actually calling out any microsoft based manufacturing company by name. But other than that, you're right. It is a similar marketing strategy.

[thaprinze Posted Jun 30th 2010 5:47PM]

@coolbho3000 OH SNAP!

[I3UMPC Posted Jun 30th 2010 5:48PM]

@Eraser The comment about the alarm clock would be taking a shot at the Sony Dash, I would assume.

[ceegee66 Posted Jun 30th 2010 5:52PM]

@coolbho3000

Maybe Apple should rebrand their iPhone 4 as the iPad Nano...

[neilspartacus Posted Jun 30th 2010 5:54PM]

@coolbho3000
Tone of engadget looks like they are back on Apple payroll again!!

[hero785 Posted Jun 30th 2010 5:56PM]

@coolbho3000
Oh oh! No you didn't! No you didn't! Here come apple fans and they'll tear you a new one! I'm dying laughing!

[ZeCoder Posted Jun 30th 2010 5:59PM]

@SamTatr
Never.

[liin Posted Jun 30th 2010 5:59PM]

@coolbho3000

If they had more than one antenna, they blew it.

[Wiizer Posted Jun 30th 2010 5:59PM]

@coolbho3000


VLAD U MAD?

[Jillsandwich Posted Jun 30th 2010 6:02PM]

@SamTatr
Madness?
This is ENGADGET!
*kicks Steve Jobs down a pit*

[totenkopf Posted Jun 30th 2010 6:05PM]

@moonlitegram

"PC" may be manufacturer/company agnostic, but the ads consistently mentioned windows and windows vista by name. Those ads are a large part of why I hate Apple :)

[liin Posted Jun 30th 2010 6:06PM]

@Eraser

I read the alarm clock comment as, it is EXPECTED that ALL phones should be able to make clear calls.

And Engadget did pwn Apple on this issue.

[coolicer Posted Jun 30th 2010 6:06PM]

@neilspartacus

Probably just got a mail from jobs (and aol maybe?) about them not being happy with the un-advertising iPhone articles....

[REP Posted Jun 30th 2010 6:07PM]

@sharms
Its also missing the revolutionary feature of video calling over Wi-Fi.

Iphone users claiming NOT to have experienced antenna issues in 3..2..1...

[REP Posted Jun 30th 2010 6:09PM]

@sharms

It's also missing the revolutionary feature of video calling over Wi-Fi...

Iphone users claming NOT to have experience antenna issues in 3...2....1...

[TheJason Posted Jun 30th 2010 6:11PM]

@TomSawyer

Your a funny man... Ok so they sold 2 million - 75% of them were iPhone 3g/3gs upgrades so yea 2 million doesn't really count for much now.

[SamTatr Posted Jun 30th 2010 6:13PM]

By the way everyone, the best way to communicate with a fish is to Drop them a line.

[Blayze04 Posted Jun 30th 2010 6:14PM]

@moonlitegram lol... come on man you know Apple has used the word "Windows" a ton of times in their ads. Not just PC.

[TechBlogger Posted Jun 30th 2010 6:15PM]

@yankdez What was your first clue?

[Seven2k Posted Jun 30th 2010 6:17PM]

@Eraser

Note to ENgadget: Apple does not like the media period. When you are employed by them they let it be known. Media is a tool to promote for Apple their are not and will not be buddies no matter how much ass you kiss.

STOP TRYING TO HARD guys....Steve will knock your door down to protect his baby!

[Infinity Posted Jun 30th 2010 6:18PM]

@coolbho3000
Wow, life sucks Apple! Where have I seen something like this before? Wait, its in the switcher ads and Vista! Funny how your beast can come around and bite you.

[Prestidigitator Posted Jun 30th 2010 6:18PM]

@devildrifterx engadget, moto will brag about how its alarm clock works only if its discovered that the iphones doesn't... because droid does

[slipdisc Posted Jun 30th 2010 6:19PM]

@Madcat If your 'competition's users' can hold their phone any way they choose, you are doing it wrong.

[etwashoo2 Posted Jun 30th 2010 6:23PM]

@coolbho3000

iPhone is the new Windows Vista. It's like the Mac vs. PC commercials from Apple, but with the tables turned.

[etwashoo2 Posted Jun 30th 2010 6:28PM]

@TomSawyer

Actually it's two weeks (June 16th) and Android has sold more than the iPhone in the same period, so what's your point?

[Plazmic Flame Posted Jun 30th 2010 6:30PM]

@coolbho3000

I'm pretty sure the Droid X can also create wormholes...

[thelolotov Posted Jun 30th 2010 6:31PM]

@Eraser

To be fair, and I actually do hate Apple with a (probably unhealthy) burning passion, they never did say Windows in those ads, they just said PC, which, ironically, Macs are.

[ericlin Posted Jun 30th 2010 6:33PM]

@coolbho3000
lol to apple

[big nazty Posted Jun 30th 2010 6:34PM]

@TomSawyer 2 million defaulty units yea thats a real sucess milestone

[coolkams03 Posted Jun 30th 2010 6:35PM]

@coolbho3000

here we go again.. engadget trying to pick on droidX ad just coz it took on apple ....

and wats with that awful comparison to the alarm clock issue? you guys consider clock and antenna issue at the same level? pathetic. . .

[audiogod69 Posted Jun 30th 2010 6:38PM]

@Eraser dude seriously? I am an ALL apple user and even I think this is funny. They take no sides. . . .other than that of jest. I dont think apple messed up as bad as everyone thinks, I think the bigger problem is At&t. But even I know apple screwed up and think its funny.

[naashak Posted Jun 30th 2010 6:40PM]

@iPhone4 Antenna

Coz your daddy Jobs claimed you were a "revolutionary new technology" which nobody else every thought of. Thats why.