Peter Molyneux, the king around Lionhead Studios and Microsoft Games Studios' European creative director, told GI.biz that the company is "driving" for Fable 3 to sell more than 5 million copies and make profit "in excess" of $150 million. Molyneux expressed the reasoning behind the parameter: "We have to do that because if a franchise doesn't reach that level it will inevitably wither." Hmmm, "wither" sounds like a long process. Can we still get Fable 4 even if it doesn't hit that mark?

In response to the "massively successful" nature of Fable 2's episodic release, Fable 3 will also release in an episodic format "soon after the retail launch." The first chapter, which is approximately an hour of the game, will be entirely free. You can then purchase the next episode -- for "an extra 2-5 or whatever dollars" -- or the whole game. Molyneux claims the first episode of Fable 2, which released about a year after the game's launch, reached 1.6 million downloads and "$15 million in contribution margins."

This article was originally published on Joystiq.

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