"We went to publishers like Activision and EA and said we've got an awesome browser game, and they said **** off. We went back and said we've got a million users and they said bull****. The necessity forced us to become a publisher," Gerhard said.
Ultimately, Jagex was able to parlay their success into an investment deal with Sony, and is also releasing multiple additional titles including War of Legends, an iPhone game called Bouncedown, and numerous casual titles via the FunOrb gaming portal. Check out the original article at Game Politics for more details.