Mike Fischer has been named the new CEO of Square Enix Inc., the company's US-based operation that handles American publishing, as well as localization, marketing, and development. He replaces John Yamamoto, who took the position in 2007. Before that, worldwide Square Enix president and CEO Yoichi Wada headed American operations himself. Yamamoto will remain with the company as an Executive Advisor.

"We are pleased to have the benefit of Mike's global leadership experience in interactive entertainment," Wada said about the new hire, "and look forward to the significant contribution he will bring to the growth of our North American business."

Fischer was previously the Chief Marketing Officer for Microsoft's newly created Consumer & Online UK division. He has also been director of marketing at Namco and VP of Entertainment Marketing at Sega of America.

This article was originally published on Joystiq.