Update: We've heard from another tipster that the deal is indeed legitimate, and it's for any human with an iPhone 4, not just those who purchased their phone from Best Buy. We'd recommend calling your local store to double check, but things are looking up.
Update 2: Ah, so we've finally received the full skinny from another tipster. The offer only applies to those who purchased their iPhone 4 from Best Buy / Best Buy Mobile or for Best Buy Reward Zone members. Granted, it's pretty easy to sign up for the aforementioned reward program, but those are the stipulations. The official BB name for the product you'll be getting is the Zagg SideShield, which would cost you $9.99 otherwise.
Best Buy's free invisibleSHIELD 4fix for iPhone 4 offerSee all photos
Best Buy® Mobile Launches Side Shield for Apple® iPhone™4
Solution, Which is Free to Best Buy Customers, Begins July 28 Exclusively in Best Buy and Best Buy Mobile Stores
MINNEAPOLIS--(BUSINESS WIRE)--There may be no such thing as a free lunch, but now customers who shop at Best Buy are eligible for a free Side Shield for the iPhone 4. The offer launches exclusively on July 28, and comes in the form of a clear, unobtrusive shield applied to the outer edges of the iPhone 4. The Side Shield from invisibleSHIELD was designed to address issues with antenna attenuation and has been tested and manufactured by ZAGG™.
"At the same time, we know that customers are always looking for ways to personalize and protect their smart phones. That's why we are so focused on having multiple options-people want to choose what's right for them."
This program will be available free of charge, including installation, to anyone who purchased or will purchase an iPhone 4 from Best Buy and will be extended to all existing Reward Zone customers. The solution will also be available to the general public for the retail price $9.99, including installation.
In addition, all consumers can take advantage of 20% off of any iPhone 4 case through August 7. Best Buy Mobile offers an unparalleled assortment of cases for the iPhone 4, along with a full range of key accessories that serve to protect and personalize the popular smart phone.
"Consumers are looking for immediate solutions and the Side Shield is a great option," said Scott Moore, vice president of marketing for Best Buy Mobile. "At the same time, we know that customers are always looking for ways to personalize and protect their smart phones. That's why we are so focused on having multiple options-people want to choose what's right for them."
Best Buy Mobile has become a leading destination for smart phones and accessories, in part because of the promises the store offers its customers: better choice of phones and networks; impartial, informed advice; straightforward pricing; and someone to be there for the life of the phone.