Unfortunately, pretty much the only detail announced about this game is that it's "expected to officially roll-out in 2011 in China as well as other select markets in Asia, MENA and Russia/CIS." If you're an American and were already dreaming about building a custom carbot avatar and giving your friends metal high fives, sorry!
Why make a Transformers game for Asian markets? "As a brand and a cultural icon," NetDragon Chairman and Executive Director Liu Dejian said, "Transformers is already a household name in China, and we are extremely honored to be able to join hands with Hasbro to bring the excitement and fanaticism of Transformers into the online gaming sector." A household name in China! Who knew ... besides, apparently, every household in China.
[Image: Nakatomi Inc.]