It's rare that playing a video game will actually bring you closer to performing those in-game activities in the real world. A successful Madden career won't earn you a spot on the Bengals' bench. Skills in Final Fantasy won't make hoisting comically large swords above your head any easier. However, Activision's offering folks who download and play the Blur demo from the European PlayStation Store a chance to drive a fast car for driving fast cars.

The fast car in question is a BMW 125i coupé, which Activision and Sony will reward to one random player who downloads the European demo and reaches the rank of level 5. Three runners-up will receive copies of Blur, which is ... roughly the same, right? Yeah, not much disparity there. For full rules and regulations for the contest, check out PlayStation Blog.

This article was originally published on Joystiq.

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