We can't honestly say whether The Wall Street Journal's laggy iPad rendition was a success at $17.29 per month, but either way Rupert Murdoch's News Corp is gearing up for another try at this whole digital news thing. The LA Times reports that Murdoch is planning an entirely new national publication for the iPad and other devices -- in other words, not just a print-to-digital conversion this time. "Unlike News Corp.'s business-centric Wall Street Journal, the new digital newspaper would target a more general readership, offering short, snappy stories that could be digested quickly," writes the Times, adding that sources say the digital paper could launch by the end of the year. Here's hoping it debuts alongside that Skiff Reader, eh?