Going forward, the artists formerly known as SmileOnMyMac will now just be known as Smile. The name change reflects the company's more diversified software offerings outside of the Mac, which now include an iOS version of its popular app TextExpander on the iPhone, iPad, and iPod touch.
In addition to TextExpander, Smile's (wow, it takes a while to get used to the name) portfolio of Mac OS X apps includes PDF editor PDFpen, CD/DVD label designer DiscLabel, and its fax app PageSender.
Smile's name change is similar to a move that Apple made. Citing its changing product portfolio, which included products outside of the traditional computing paradigm, Steve Jobs announced at Macworld 2007 (where the iPhone debuted) that the company would be changing its name from Apple Computer to Apple, Inc.
Accompanying the company's name change is a new logo (sans the "on my Mac") and a new URL (it has changed from smileonmymac.com to smilesoftware.com), though both URLs will direct you to the company's site.