Announcing a nationwide midnight launch approximately seven hours before midnight? It may seem bizarre, but GameStop did just that, informing us that 440 GameStop stores across the country will be reopening at 10:00 p.m. (local time) to allow customers to purchase a PlayStation Move at 12:01 a.m.
Unfortunately, in announcing these plans so late, it seems GameStop didn't have time to come up with a creative name for the proceedings. Or perhaps the company just wasn't able to secure the rights to "Night Moves" by Bob Seger? Just imagine Kevin Butler, vice president of acoustic covers, performing a rendition on the ukelele in front of a GameStop. It's syngergistic gold!