More accurately, Apple believes that customers will confuse SL's Video Pod for an Apple product because of the name. The company first gained the attention of Apple legal back in 2009.
Still, SL's Daniel Kokin doesn't see the problem. "My team started working on the Video Pod in 2000, and it took us years to go from prototype to funded," he said. "At that time, Apple didn't even enter our minds as a competitor." He goes on to note that his company's product focuses on projection, something that Apple is not doing.
This is hardly the first time Apple has asked a company or product to change their name. Remember when iLounge was iPodLounge? Or PodShow?
Good luck to all parties involved.