This is the second Apple Store in Beijing, the first being the Sanitun store. Maik provided a batch of photos for TUAW of the iPhone 4 lines at this store as well:
The second Apple retail location in Shanghai also opened today. The new Huaihai Lu Apple Store is a two-story structure with the only curved window front of any Apple Store. Apple is really booming in the Chinese market, with a third Beijing store planned for Qianmen Street that will open this fall.
[Shanghai store information via Shanghaiist.com, Beijing store info via Asia Blog]